Gregg Latchams, one of the largest law firms in the South West had acquired an investment arm called GL Integrity. GL Integrity’s key aims were not being reflected in their website which had no real personality (it looked more like a brochure site shouting services, services, services) and did not meet any of the current web standards.
GL Integrity’s main aim is to give their clients direction and confidence by aligning personal and financial goals to what matters to them the most. We wanted this to be communicated via the branding and website on different levels and engage clients in a variety of different ways.
GL Integrity were given the full Cre8ion 360° marketing treatment using the theme ‘The XYZ of Investment’ in order to engage Generations X,Y and Z. Clients would build their own unique journey, using the GL Passport as a tool (a passport that opened out into a map) to communicate the idea that GL Integrity would enable them to reach their chosen destination.
The design and creation of this new look, complete with branding and logo design and reflected in the website, gave them an approachable feel with professional flair. We followed up with video content on the website: a short introduction to explain the principles of GL Integrity, and a testimonial from one of their clients in order to build rapport with existing and future clients.
So, from website to video, brochure to social media, GL Integrity now have a purpose driven story and continue to write many chapters for those needing financial direction.