Benedict Raven
"Making History"
Work We've Done for Benedict Raven
Benedict Raven Creative Strategy
Benedict Raven Creative Strategy
Benedict Raven is a new online, luxury gentlemen’s clothing brand that required the means to launch. Their intention was to launch an online fashion brand in a densely populated marketplace, competing with the likes of internationally renowned brands such as Gucci and Ralph Lauren, as well as British fashion brands such as Ted Baker, Burberry and Paul Smith.
In order to be effective, they needed to be comparable with these brands in terms of quality of the garment, marketing strategy and buying journey. Working with our team in a workshop a marketing strategy was created that would cover their position in and approach to the marketplace.
The next phase was the building of a creative strategy offering three potential routes, all communicating Benedict Raven’s unique offering in different ways. One route was chosen, giving a strong narrative with which to create adverts, social media campaigns and ultimately their new, e-commerce website.
Check out the website: www.benedictraven.co.uk
Benedict Raven Promotional Video
Benedict Raven Creative Strategy
Benedict Raven is a new online, luxury gentlemen’s clothing brand that required the means to launch. Their intention was to launch an online fashion brand in a densely populated marketplace, competing with the likes of internationally renowned brands such as Gucci and Ralph Lauren, as well as British fashion brands such as Ted Baker, Burberry and Paul Smith.
In order to be effective, they needed to be comparable with these brands in terms of quality of the garment, marketing strategy and buying journey. Working with our team in a workshop a marketing strategy was created that would cover their position in and approach to the marketplace.
The next phase was the building of a creative strategy offering three potential routes, all communicating Benedict Raven’s unique offering in different ways. One route was chosen, giving a strong narrative with which to create adverts, social media campaigns and ultimately their new, e-commerce website.
Check out the website: www.benedictraven.co.uk
Benedict Raven Promotional Video
The opportunity to launch a new male fashion brand doesn’t come along every day and working with the team at Benedict Raven on their launch collection was a great experience.
As they undertook their very first fashion shoot we worked behind the scenes to capture the story and showcase each of the models in the very best gentleman’s attire. The location based shoot covered much of the Clifton area in Bristol and finished up at
The Milk Thistle in the centre of Bristol. We worked with three models and featured a classic Aston Martin to set the scene.
The video was used for the website launch, and subsequent clips and footage used for Instagram advertising to drive traffic to the new website, also built by us. Having set the scene Benedict Raven continue to build new videos using their in-house team.
Check out the website at: benedictraven.co.uk
Benedict Raven E-Commerce Website
Benedict Raven E-Commerce Website
Working with the launch team at Benedict Raven to build a website that would showcase their full range of Gentleman’s attire and compete with the more established fashion brands we were faced with the challenge of an already crowded marketplace.
When the website was due to go live we created a series of images from the initial collection for Instagram (wallpaper) and Facebook (Advertising) and created their launch video to be broadcast on both social channels and website.
Since the site launch, the team are already making an impression with key celebrities and fashion magazines such as GQ, featuring their new range of clothing, while sales continue to climb.
With a packed diary for this year, featuring at some key events like the Goodwood Festival of Speed, Benedict Raven are starting to fly.
Check out the website at: benedictraven.co.uk
Benedict Raven E-Commerce Website
Working with the launch team at Benedict Raven to build a website that would showcase their full range of Gentleman’s attire and compete with the more established fashion brands we were faced with the challenge of an already crowded marketplace.
When the website was due to go live we created a series of images from the initial collection for Instagram (wallpaper) and Facebook (Advertising) and created their launch video to be broadcast on both social channels and website.
Since the site launch, the team are already making an impression with key celebrities and fashion magazines such as GQ, featuring their new range of clothing, while sales continue to climb.
With a packed diary for this year, featuring at some key events like the Goodwood Festival of Speed, Benedict Raven are starting to fly.
Check out the website at: benedictraven.co.uk
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