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New Life Classes

"Loving Life"

New Life desire to eradicate feelings of failure associated with birth and parenting, and reduce postnatal depression rates in the UK. Working with a number of local doctors, midwives and healthcare specialists, they developed a comprehensive, evidence-based antenatal course. They also hired local, registered midwives to teach for them. Their course is practical and realistic! It helps first-time parents approach birth, feeding and parenting with confidence by giving them the tools, along with social and professional support to cope, even if things don’t go quite to plan. This is achieved through their core values of building strong networks, education, wellbeing, leadership, inclusivity, family, and empathy.

Work We've Done for New Life Classes

IMAGE 1 600x338 - New Life Classes Loving Life and Loving Copy
New Life Classes Loving Life and Loving Copy

New Life Classes Loving Life and Loving Copy

New Life Classes began the journey with us looking to make a dent in a dominated space occupied by the NHS and NCT. While New Life had built their business around evidence and medically based ante-natal classes, together we saw an opportunity to take things deeper.

Following lots of discussions in our workshop we took the brave step of dropping the classes and leading simply with “New Life”. We created the strap-line “Loving Life”.

Using three words for their headlines creates snappy call to actions.
Teach, Train, Transform is encouraging midwives to join the movement.
Learn, Laugh, Live encouraging people to join their fun and engaging classes.

Being a new parent you need all the support you can get and the prospect of becoming a parent for the first time can be daunting. However, what we have created is a great brand with fun at the core. Yes, having a baby is life changing but it’s also about sharing that journey and having fun along the way.

New Life are Loving Life and inspire others to join the journey.

New Life Classes Loving Life and Loving Copy

New Life Classes began the journey with us looking to make a dent in a dominated space occupied by the NHS and NCT. While New Life had built their business around evidence and medically based ante-natal classes, together we saw an opportunity to take things deeper.

Following lots of discussions in our workshop we took the brave step of dropping the classes and leading simply with “New Life”. We created the strap-line “Loving Life”.

Using three words for their headlines creates snappy call to actions.
Teach, Train, Transform is encouraging midwives to join the movement.
Learn, Laugh, Live encouraging people to join their fun and engaging classes.

Being a new parent you need all the support you can get and the prospect of becoming a parent for the first time can be daunting. However, what we have created is a great brand with fun at the core. Yes, having a baby is life changing but it’s also about sharing that journey and having fun along the way.

New Life are Loving Life and inspire others to join the journey.

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