New Life Classes

New Life Classes began the journey with us looking to make a dent in a dominated space occupied by the NHS and NCT. While New Life had built their business around evidence and medically based ante-natal classes, together we saw an opportunity to take things deeper.

Following lots of discussions in our workshop we took the brave step of dropping the classes and leading simply with “New Life”. We created the strap-line “Loving Life”.

Using three words for their headlines creates snappy call to actions.
Teach, Train, Transform is encouraging midwives to join the movement.
Learn, Laugh, Live encouraging people to join their fun and engaging classes.

Being a new parent you need all the support you can get and the prospect of becoming a parent for the first time can be daunting. However, what we have created is a great brand with fun at the core. Yes, having a baby is life changing but it’s also about sharing that journey and having fun along the way.

New Life are Loving Life and inspire others to join the journey.