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Editorial

Tell the right story to engage the right audience

Editorial

Connect with your customers with the help of our well crafted, compelling brand stories. Our concise, yet conversational copy will resonate across multiple platforms, keeping your brand at the head of your field.

Blog Writing

Well planned, well researched and well crafted, our blog posts will contain relevant adwords to maximise search ability.

Copywriting

Effective, engaging copywriting for web, email, social media, print and all other marketing. Communicate your unique selling point effectively to your audience using our expert copywriting service.

Scriptwriting

We write scripts for promotional videos or narrative for testimonial shorts to communicate the benefits of your product or service, as well as longer, narrative style scripts for documentaries or even vision casting presentations. 

Editorial Work

ten booklets 600x338 - TEN: International Copywriting
TEN: International Copywriting

TEN: International Copywriting

Copywriting is more than just editing a few words, it’s having the ability to tell the story in a clear and concise manner. Working with a Christian charity committed to making a difference in Europe one of our main challenges was condensing things down into manageable bite sized pieces of content.

Transform Europe Network had brought with them over 50 years of mission experience and wanted to produce a leave brochure at the recent CRE (Christian Resources Exhibition).

With our Editorial team we mapped out a pagination and using the narrative ‘Connected in Mission’ pulled together a series of headlines to support the story. We also worked with some of the in-house creative team to support each headline with words that included TEN in them. For instance on Church Planting, we had a follow up line – Never forgotten.

Once this creative copy was in place we were then able to pull together the content, using each double page spread to explain each core function of the charity.

Going forward, this approach will be intrinsic to the flow of future online and offline communications

Kingston Barnes Website 600x338 - TEN: International Copywriting
Kingston Barnes Building a Story

TEN: International Copywriting

Copywriting is more than just editing a few words, it’s having the ability to tell the story in a clear and concise manner. Working with a Christian charity committed to making a difference in Europe one of our main challenges was condensing things down into manageable bite sized pieces of content.

Transform Europe Network had brought with them over 50 years of mission experience and wanted to produce a leave brochure at the recent CRE (Christian Resources Exhibition).

With our Editorial team we mapped out a pagination and using the narrative ‘Connected in Mission’ pulled together a series of headlines to support the story. We also worked with some of the in-house creative team to support each headline with words that included TEN in them. For instance on Church Planting, we had a follow up line – Never forgotten.

Once this creative copy was in place we were then able to pull together the content, using each double page spread to explain each core function of the charity.

Going forward, this approach will be intrinsic to the flow of future online and offline communications

Kingston Barnes Building a Story

It takes time and effort to write a script that sounds simultaneously natural and inspirational.

Kingston Barnes, one of the fastest growing recruitment agencies in the South West, wanted to create a video that was different from the standard point and shoot format.
Working with the CEO, we pitched a more creative narrative and built in a theme that would frame the journey so far, create empathy and show how Kingston Barnes add value to companies looking to scale their business. The script came together with a storyboard and primed the production team ahead of schedule, with the script serving as a foundation to hang everything on. Nothing the production did detracted from the story, rather everything enhanced it. Kingston Barnes built their business in construction, so we aligned building analogies with building businesses in order to tie things together.

When you are growing at pace, it is important for your team as well as your clients to understand the story you want to tell.

 

IMAGE 1 600x338 - TEN: International Copywriting
New Life Classes Loving Life and Loving Copy

New Life Classes Loving Life and Loving Copy

New Life Classes began the journey with us looking to make a dent in a dominated space occupied by the NHS and NCT. While New Life had built their business around evidence and medically based ante-natal classes, together we saw an opportunity to take things deeper.

Following lots of discussions in our workshop we took the brave step of dropping the classes and leading simply with “New Life”. We created the strap-line “Loving Life”.

Using three words for their headlines creates snappy call to actions.
Teach, Train, Transform is encouraging midwives to join the movement.
Learn, Laugh, Live encouraging people to join their fun and engaging classes.

Being a new parent you need all the support you can get and the prospect of becoming a parent for the first time can be daunting. However, what we have created is a great brand with fun at the core. Yes, having a baby is life changing but it’s also about sharing that journey and having fun along the way.

New Life are Loving Life and inspire others to join the journey.

Cormack Commercial Brand Mockup 02 600x338 - TEN: International Copywriting
Cormack Commercial Cleaning Up

New Life Classes Loving Life and Loving Copy

New Life Classes began the journey with us looking to make a dent in a dominated space occupied by the NHS and NCT. While New Life had built their business around evidence and medically based ante-natal classes, together we saw an opportunity to take things deeper.

Following lots of discussions in our workshop we took the brave step of dropping the classes and leading simply with “New Life”. We created the strap-line “Loving Life”.

Using three words for their headlines creates snappy call to actions.
Teach, Train, Transform is encouraging midwives to join the movement.
Learn, Laugh, Live encouraging people to join their fun and engaging classes.

Being a new parent you need all the support you can get and the prospect of becoming a parent for the first time can be daunting. However, what we have created is a great brand with fun at the core. Yes, having a baby is life changing but it’s also about sharing that journey and having fun along the way.

New Life are Loving Life and inspire others to join the journey.

Cormack Commercial Cleaning Up

Cormack Commercial are one of Bristol’s longest serving commercial cleaning contractors. With over 60 years worth of experience and in their fourth generation they wanted to “get with the times” and finally step into the online environment.
Working with the team we created a site map using the ‘vintage’ theme we set out in the Creative Strategy. Using fun and engaging headlines mixed with clear and concise copy our focus was to bring to life a sterile service and make a mark against larger rivals. The resulting website breathes new life into the marketplace that is focussed on compliance, health and safety and being green.
With Cormack Commercial we also wanted to communicate all the other services that make them more than just a cleaning company but also a business support service.

In creating a site map we managed to drill down the key services while conveying each service’s benefits. We pulled everything under five titles – Cleaning Solutions, Maintenance Support, Hygiene Services, Special Ops (shop fit-outs) and a Product Range of commercial products.

What we are left with is a stunning website with a retro feel that not only engages new business but also inspires young people who want a route into work. Plans are already in place to turn the offices into a training centre and we are working with the team to ensure that those 60 years of experience are passed on through manuals, case studies and blogs.

The company Cormack Commercial are building has another 60 years as its focus.

Check out the website at: cormackcommercial.co.uk

Al Bacio Blog Mockup  600x338 - TEN: International Copywriting
Al Bacio Blog Posts

Al Bacio Blog Posts

Al Bacio, an authentic Italian restaurant in Clifton, Bristol, whose website we had previously built, asked us to help them with their marketing and to manage their social media. In order to generate more interest in their website we suggested posting a blog (including search words and terms) on the site every two months detailing incentives and news.

The blog is written to coincide with seasonal celebrations and works as an invitation to potential customers, as well as a reminder to those who have visited previously, to come and enjoy the amazing atmosphere and food. The blog is written in an evocative style, suggestive of the deli awaiting the diner at Al Bacio.

GL Blog Mockup 600x338 - TEN: International Copywriting
GL Integrity Financial Planning Blog Posts

Al Bacio Blog Posts

Al Bacio, an authentic Italian restaurant in Clifton, Bristol, whose website we had previously built, asked us to help them with their marketing and to manage their social media. In order to generate more interest in their website we suggested posting a blog (including search words and terms) on the site every two months detailing incentives and news.

The blog is written to coincide with seasonal celebrations and works as an invitation to potential customers, as well as a reminder to those who have visited previously, to come and enjoy the amazing atmosphere and food. The blog is written in an evocative style, suggestive of the deli awaiting the diner at Al Bacio.

GL Integrity Financial Planning Blog Posts

GL Integrity are committed to producing fresh and original content for both potential and existing clients.

Their whole proposition centres on investing around purpose, that in order to grow anything you first need to be committed to the end goal. This narrative had been created through the branding journey as we led with GL Integrity ‘The XYZ of Investment’.

We recognised very early on in the process that much of what GL Integrity were doing was benefiting the generations following the Baby Boomers, namely Gen X, Y and Z. So rather than the ABC’s of investment, we felt it right to position the brand around a future focussed approach.

We have helped build this concept of purposeful investment, by educating and equipping people via blogs, case studies and copywriting across all communications. This amazingly rich pool of value added content reaches people via social media, the website and regular emails, inspiring them to dream big and live a life on purpose.

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Why not book a free consultation with Cre8ion and discover just how we can help you tell your story across multiple media streams.

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