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Marketing

Change your all round perspective with 360° Marketing

Marketing

All of your marketing needs will be met with creative solutions and well-designed branding strategies. Our cross-sector approach combines excellent design, future-conscious web design, exceptional editorial skill and well produced video, optimised for multiple media streams.

Branding

We build brands with a clear message; we’ll help refine your message to increase your influence in new and existing areas. This will also help you have a consistent narrative through all your communications in order to engage the right audience! Rebranding with us will breathe new life into your company.

Creative Strategy

Creative strategy will determine the direction of the brand. We consider your mission, vision and values as well as your expectations, seeking to solve any current pain points and to engage your audience in the most effective way possible.

Marketing Work

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Kingston Barnes First Class Recruitment Campaign and Brand Narrative

Kingston Barnes First Class Recruitment Campaign and Brand Narrative

Kingston Barnes came to us with an established look and feel, including the website. Nine months into the journey however, they realised that they needed a stronger story to reflect who they really were. Working with the design team we set the tone around first class recruitment. Their service was second to none as it put both the client and the candidate at the heart of their decision making.

As Kingston Barnes expanded into other divisions we built upon this concept and they now have, “Recruitment Made for You” as the overarching strap line, “Recruitment Built for You” for their construction arm, “Recruitment Engineered for You” for their engineering arm and and “Recruitment Defined by You” for their consultancy arm. This creative narrative works across all advertising, social media, publications (mainly the yearly Salary Survey), and more recently a re-skinned website.

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WE Bridge Academy Brand

Kingston Barnes First Class Recruitment Campaign and Brand Narrative

Kingston Barnes came to us with an established look and feel, including the website. Nine months into the journey however, they realised that they needed a stronger story to reflect who they really were. Working with the design team we set the tone around first class recruitment. Their service was second to none as it put both the client and the candidate at the heart of their decision making.

As Kingston Barnes expanded into other divisions we built upon this concept and they now have, “Recruitment Made for You” as the overarching strap line, “Recruitment Built for You” for their construction arm, “Recruitment Engineered for You” for their engineering arm and and “Recruitment Defined by You” for their consultancy arm. This creative narrative works across all advertising, social media, publications (mainly the yearly Salary Survey), and more recently a re-skinned website.

WE Bridge Academy Brand

Starting with a workshop with WE Bridge Academy, we were able to dig deep into what this great equipping institution is all about and produce a brand, website and promotional videos that really hit their message home!

Incorporating the hashtag, “with us education is personal”.

With striking brand elements such as the bold Welsh red and trademark slashes in the logo, the brand communications are instantly recognisable as WE Bridge Academy. Combined with other brand elements such as the use of students featured before and after there education it prospective students and parents a feel for what life at WE Bridge academy is all about, and the future they can have through it.

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Filton Avenue Creative Strategy

Filton Avenue Creative Strategy

Working with the team at Filton Avenue Primary has been an exciting journey. We met them when the schools were going through a lot of transition. We worked with the business manager with the mandate of restoring Filton Avenue as a leading school within the North side of Bristol.

We workshopped and built a creative strategy that focussed on their heritage by creating a logo identity that matched their road sign with the strap-line “Together on a Journey Towards Success”.

This served them well for six years and included the creation of an app. Recently, with a new team in place at Filton Avenue we built out a communications strategy that saw us revisit their online proposition. The focus now was to transition the school into paperless communication that included a website and email booking system at its core.

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Executive Pointers Brand

Filton Avenue Creative Strategy

Working with the team at Filton Avenue Primary has been an exciting journey. We met them when the schools were going through a lot of transition. We worked with the business manager with the mandate of restoring Filton Avenue as a leading school within the North side of Bristol.

We workshopped and built a creative strategy that focussed on their heritage by creating a logo identity that matched their road sign with the strap-line “Together on a Journey Towards Success”.

This served them well for six years and included the creation of an app. Recently, with a new team in place at Filton Avenue we built out a communications strategy that saw us revisit their online proposition. The focus now was to transition the school into paperless communication that included a website and email booking system at its core.

Executive Pointers Brand

Mike Wilsher, MD of Executive Foundation (Executive Peer Groups) approached Cre8ion with a new idea ‘Executive Pointers’ a similar system to Executive Foundation but on a one to one basis. However, it needed its own identity.

Following the Executive motif, we developed a brand of style with an approachable feel.

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Rhizome Live Brand

Rhizome Live Brand

Rhizome Live seeks to transform the e-learning sector via “connected learning”. Capturing this in the Brand is the use of imagery and graphics representing interconnected communications networks and people from around the globe.

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Rhizome Live Creative Strategy

Rhizome Live Brand

Rhizome Live seeks to transform the e-learning sector via “connected learning”. Capturing this in the Brand is the use of imagery and graphics representing interconnected communications networks and people from around the globe.

Rhizome Live Creative Strategy

Rhizome came to us to help them to create and pitch a compelling narrative for their proposition. In a workshop, we consulted with the key stakeholders, both in the room and online, that led us to deliver both a marketing and creative strategy that would develop into a full branding exercise around their mission, vision and values and identity for logo, website, video, exhibition stands and supporting marketing collateral.

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Cormack Commercial Creative Strategy

Cormack Commercial Creative Strategy

Finding a commercial cleaning company with over fifty years of experience is rare, however, communicating this online was something that Cormack Commercial had managed to avoid despite the growth of the business.

During our initial discussions with Cormack we became aware that they wanted to make the transition into a legacy business which meant workshopping their journey so far and exploring the long term vision. Once we had set expectations, we presented three creative strategies and hit the spot with a vintage proposition that not only celebrated their fifty years of experience, but made Cormack Commercial unique in the market place.

This has lead Cormack Commercial to turn their existing facility into a training centre for people looking for a route into work with whom Cormack Commercial share their experience and excellent practice. The vintage look found its way onto all their vehicles, training materials, products, advertising and website.

Check out the website here: cormackcommercial.co.uk

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GL Integrity Financial Planning Creative Strategy

Cormack Commercial Creative Strategy

Finding a commercial cleaning company with over fifty years of experience is rare, however, communicating this online was something that Cormack Commercial had managed to avoid despite the growth of the business.

During our initial discussions with Cormack we became aware that they wanted to make the transition into a legacy business which meant workshopping their journey so far and exploring the long term vision. Once we had set expectations, we presented three creative strategies and hit the spot with a vintage proposition that not only celebrated their fifty years of experience, but made Cormack Commercial unique in the market place.

This has lead Cormack Commercial to turn their existing facility into a training centre for people looking for a route into work with whom Cormack Commercial share their experience and excellent practice. The vintage look found its way onto all their vehicles, training materials, products, advertising and website.

Check out the website here: cormackcommercial.co.uk

GL Integrity Financial Planning Creative Strategy

GL Integrity are specialists in financial planning, they aim to give their clients direction and confidence by aligning personal and financial goals to what matters to them the most.

We gave GL Integrity the full Cre8ion 360° marketing treatment, meeting their requirements to design and create a new look, complete with Branding and logo design giving them an approachable feel with a professional flair.

Bringing the best of Design, Digital and Production departments together, we designed and built a professional new website with the new brand in mind. We then followed up with video content: a short introduction to explain the principles of GL Integrity, and a testimonial from one of their clients which assists in building a rapport with their existing and future clients.

Check out website here: glfinancial.co.uk

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West Town Lane Academy Creative Strategy

West Town Lane Academy Creative Strategy

West Town Lane Academy has a passion for helping pupils fulfil their potential and expanding the children’s prospects throughout their school life. With this in mind, we used the device of a flip book to represent the variety and options attainable to the pupils, demonstrating potential and aspiration in a memorable image.

Every child is different and schools need to demonstrate their ability to accommodate and encourage children in the paths that will shape their lives.

Through this Creative Strategy, we communicate the ability of West Town Lane Academy to unleash the potential in their pupils whatever their budding passions may be.

We recognise that all children are unique individuals and want to utilise our expertise to ensure they get the best start in life.

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Carmel Bible Institute Brand

West Town Lane Academy Creative Strategy

West Town Lane Academy has a passion for helping pupils fulfil their potential and expanding the children’s prospects throughout their school life. With this in mind, we used the device of a flip book to represent the variety and options attainable to the pupils, demonstrating potential and aspiration in a memorable image.

Every child is different and schools need to demonstrate their ability to accommodate and encourage children in the paths that will shape their lives.

Through this Creative Strategy, we communicate the ability of West Town Lane Academy to unleash the potential in their pupils whatever their budding passions may be.

We recognise that all children are unique individuals and want to utilise our expertise to ensure they get the best start in life.

Carmel Bible Institute Brand

Initial brand and ongoing communications

Working with the team at Carmel Bible Institute we set about defining a new creative direction for a bible-based equipping centre that is focussed on both local and global initiatives.

The journey began with our normal 360 Marketing process where the workshop really identified what was core to the bible college, i.e. helping people live life on purpose.

As a result of building out the Creative Strategy, we rolled out a brand with a compelling creative direction showing the difference between old ways of studying in black and white to the desired outcome in full colour.

The creative carries across the central hub of enquiry, the website with its support communications executed through design led publications such as the prospectus and stationery to student manuals and course guides.

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Nova Primary School Creative Strategy

Nova Primary School Creative Strategy

Nova Primary School were originally known as Avon Primary School, similar in name to another local school. After a mix up in which a local company had donated materials to the wrong school,  Nova decided to put its weight behind forging a new identity that would set the school apart.

Working together with the leadership team, governors and local parents we workshopped their narrative and presented three ideas, one of which included a renaming of the school.

Nova Primary was chosen as well as a new lead colour of green to reflect the amount of green space surrounding the school. Nova spelt backwards is Avon Primary, so, as a concept, is not completely divorced from the school’s roots. What makes this approach interesting is that the school really do want to help children to discover their potential early on, hence teaching the stars of tomorrow.

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Benedict Raven Creative Strategy

Nova Primary School Creative Strategy

Nova Primary School were originally known as Avon Primary School, similar in name to another local school. After a mix up in which a local company had donated materials to the wrong school,  Nova decided to put its weight behind forging a new identity that would set the school apart.

Working together with the leadership team, governors and local parents we workshopped their narrative and presented three ideas, one of which included a renaming of the school.

Nova Primary was chosen as well as a new lead colour of green to reflect the amount of green space surrounding the school. Nova spelt backwards is Avon Primary, so, as a concept, is not completely divorced from the school’s roots. What makes this approach interesting is that the school really do want to help children to discover their potential early on, hence teaching the stars of tomorrow.

Benedict Raven Creative Strategy

Benedict Raven is a new online, luxury gentlemen’s clothing brand that required the means to launch. Their intention was to launch an online fashion brand in a densely populated marketplace, competing with the likes of internationally renowned brands such as Gucci and Ralph Lauren, as well as British fashion brands such as Ted Baker, Burberry and Paul Smith.

In order to be effective, they needed to be comparable with these brands in terms of quality of the garment, marketing strategy and buying journey. Working with our team in a workshop a marketing strategy was created that would cover their position in and approach to the marketplace.

The next phase was the building of a creative strategy offering three potential routes, all communicating Benedict Raven’s unique offering in different ways. One route was chosen, giving a strong narrative with which to create adverts, social media campaigns and ultimately their new, e-commerce website.

Check out the website: www.benedictraven.co.uk

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West Town Lane Academy Brand

West Town Lane Academy Brand

From presenting a creative strategy of brand concepts, we were able to create a brand that brought the personality and ambition of West Town Lane Academy to life.

Through a flick book concept, where children’s heads are placed on the bodies of working professionals, we were able to create a story that shows that the children who attend the academy have the opportunities before them to become whoever they want to be. With the tagline ‘tomorrow’s heroes’, the brand has really taken off in the form of their new website.

Nova Brand Book Mock up 600x338 - Working in the Transgenerational Age.
Nova Primary School Brand

West Town Lane Academy Brand

From presenting a creative strategy of brand concepts, we were able to create a brand that brought the personality and ambition of West Town Lane Academy to life.

Through a flick book concept, where children’s heads are placed on the bodies of working professionals, we were able to create a story that shows that the children who attend the academy have the opportunities before them to become whoever they want to be. With the tagline ‘tomorrow’s heroes’, the brand has really taken off in the form of their new website.

Nova Primary School Brand

Nova Primary School came to us as Avon Primary School initially, and after our creative workshop, we worked together to develop the new name Nova Primary School.

Once the new name from the creative strategy was in place, a radical new image followed with bright shapes and wacky angles giving the Nova brand the edge to stand out from the crowd. Focusing on a new lead colour of green to reflect the amount of green space surrounding the school.

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WE Bridge Academy Creative Strategy

WE Bridge Academy Creative Strategy

WE Bridge Academy had not had a single website enquiry in seven years and two iterations of the website which was failing to generate the kind of interest required against their investment. Our focus to tackle this dilemma was to start with the story that they were telling.

Working with our team the workshop was used to set expectations and identify their route of engagement. Traditionally, many of their leads had come as a result of working with agents so we decided to create a website that acted as an online agent and a hub for the administrative team dealing with new applications, visas and payments.

Our creative strategy focused on creating empathy with the parents of students studying in the UK  (and ultimately with the students themselves) from such countries as Oman, Iran, Spain, Italy and UAE, to name but a few. We led with the hashtag, “with us education is personal”. Our creative imagery depicted where students found themselves before embarking on a course of study, contrasted with where they wanted to be, using a passport picture of how they would be transformed. The creative strategy formed the basis of all communications from website to brochures to exhibition stands.

Check out the website at: we-bridge.co.uk

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Filton Avenue Primary School Brand

WE Bridge Academy Creative Strategy

WE Bridge Academy had not had a single website enquiry in seven years and two iterations of the website which was failing to generate the kind of interest required against their investment. Our focus to tackle this dilemma was to start with the story that they were telling.

Working with our team the workshop was used to set expectations and identify their route of engagement. Traditionally, many of their leads had come as a result of working with agents so we decided to create a website that acted as an online agent and a hub for the administrative team dealing with new applications, visas and payments.

Our creative strategy focused on creating empathy with the parents of students studying in the UK  (and ultimately with the students themselves) from such countries as Oman, Iran, Spain, Italy and UAE, to name but a few. We led with the hashtag, “with us education is personal”. Our creative imagery depicted where students found themselves before embarking on a course of study, contrasted with where they wanted to be, using a passport picture of how they would be transformed. The creative strategy formed the basis of all communications from website to brochures to exhibition stands.

Check out the website at: we-bridge.co.uk

Filton Avenue Primary School Brand

Filton Avenue is a long-standing client of ours and back in 2015, we helped them re-brand, giving them new designs, layouts, logo and a website, with a more up to date look and bags of brand personality to boot.

We updated their brand and refreshed the site all the while retaining their road sign identity. The result was a brand that was completely modernised around the communications strategy, making it easier for parents, teachers and pupils to engage with multilevel communication.

 

Cormack Commercial Brand Mockup 01 600x338 - Working in the Transgenerational Age.
Cormack Commercial Brand

Cormack Commercial Brand

Finding a commercial cleaning company with over fifty years of experience is rare, however, communicating this online was something that Cormack Commercial had managed to avoid despite the growth of the business. During our initial discussions with Cormack we became aware that they wanted to make the transition into a legacy business which meant workshopping their journey so far and exploring the long term vision.

Cormack Commercial Brand

Finding a commercial cleaning company with over fifty years of experience is rare, however, communicating this online was something that Cormack Commercial had managed to avoid despite the growth of the business. During our initial discussions with Cormack we became aware that they wanted to make the transition into a legacy business which meant workshopping their journey so far and exploring the long term vision.

Connect

Why not book a free consultation with Cre8ion and discover just how we can help you tell your story across multiple media streams.

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