You are clear on what you want out of life and what you are about, but you know you can do more on the message to amplify it. You want to discover the methods that other people are using to make a big splash. While you have had some success, you know you can do more with the data you have. You know you can change the world, and you are constantly looking at new opportunities to catch the wave of success. New environments beckon you to be disruptive. You have purpose and passion aligned but you need a partner to propel you forward into the next phase of growth.
Dreams do come true. You remain aligned to the mission you set out on, the vision is closer and you’ve scaled it even bigger for more impact. The world around you shares your values. These values have challenged the establishment to create a better world. When you looked at what you could achieve many years ago, you saw great risk but beyond it great reward. Others said it was impossible. You said otherwise and inspired others along the path. You have the best team, exceptional family life and leaving the comfortable for conviction has transformed your life and future generations.
Being honest, you struggle to know who your ‘who’ is. Your target market can’t be everyone because when you think about it, you don’t have the advertising budget to market to them all. You need help understanding just who is your ‘who’! You’ve got some great insights but need help telling the right kind of story to engage your audience. Empathy is a great place to start. We get it, we do our best work with companies that serve entrepreneurs, just like you.
You have clients and customers that you have helped but you’re not sure how to scale your business. You’re not entirely confident that if your audience asked ‘what next?’ that you’d have a ready answer. You know you can bring value to them but they’re not always aware of how much. One of the things you have not considered is bringing them all together in a room and generating a community where you can discover more about their needs. You’ve gained some traction but you need more to create fresh attraction in your sphere.
While you have a terrific understanding of your clients, and your audience’s pain points, you know you can do more to build a community. You have a story to share and you are inspired to become a thought leader and turn that into another income stream. Your intellectual property will help others as you speak, engage with tribes and share stages of growth whilst your team continue to scale the operations of your business.
A crowd, a tribe to thrive, a brand with a voice. People buy in to what you stand for as well as the outstanding service. You have a strong feedback loop and you have built crowds through social media. People say amazing things about your brand and want to hear your story.
The great thing is these people now want to work in your company and this excites you as you have gone from company to cause! A dream you launched with now inspires others to chase their dreams and your company helps them on their way.
You feel like you are just starting out even though you have put already in some hard yards. Delighting your clients was the reason you got into this business in the first place and you know you can make a difference. In fact, come to think of it, you have never had to ask for a referral. You dream of people seeing your logo and knowing immediately what you are about, you just need some help in the ‘how’.
You do a lot. You’ve been working in this field for a while, even before starting this business you were aware of the struggles and challenges people had. So, you’ve innovated and pivoted a few times already. You want your business to be really well known and you know it’s possible, but you’re not entirely clear on ‘how’. You know at your best you are one of the best, you just need the compass to find the right path to your true north.
Confidence comes from making a difference to the people you serve and you have a great track record, but you don’t always tell enough people about it. When people talk about certain subjects you are mentioned in LinkedIn Posts. You often have referred business but you want to scale further. While becoming famous is good for business, you don’t want to be seen as the sum of all the parts. You have an outstanding team of individuals that carry the banner and you see your future role as more of a signpost to others, sharing your wealth of experience with the broader audience. You are being recognised as someone who knows how to make a big splash but you know fresh markets and opportunities are available.
Your business has a name that can be trusted. It took a while, but this is something you dreamed about. You have finally gotten to the other side BUT know you have do more in different markets to shape your industry for years to come. Innovation is what you want to be known for as you continue to diversify you services and product ranges.
As you transition from local to global you are hiring the very best talent to make an impact for years to come. When people look at you, they know what you and your business stand for. You truly have made waves.
Working in the business is something you revert to... a lot. Only problem is that you get more fired up working on the business and planning impact over income. You desire to be able to do this more. You aspire to be the ambassador for a team that excites and excels without your constant help. Making a choice to remove yourself from the day to day is an important factor in both your professional ambitions and personal life. You own the business but don’t always want the business owning you.
Legacy is not something you have thought too deeply about. As you get older though, the future is becoming more important. As new generations enter your life you’ve been asking those deeper questions and you want to do more to inspire. You want to champion a cause which allows you to contribute more to life changing opportunities the world over. ‘Beyond’ is about planning the future and embracing life in all its complexity, with more people, problems and purposeful choices.
You have been doing good things and are now making decisions on going from good to great! Yes, building a business from scratch, and seeing it flourish are both rewarding and exciting but now your thoughts are on legacy. You may have started to share freely with others how you got there but know you have a book to write and people that you would like to mentor. Inspiring others to take the future in their own hands inspires your day as you add value to those around you. You aspire to make more impact with causes aligned to your values and you love giving back. It’s time to share more on how you can help and that it’s possible to make a difference.
Legacy is your focus right now. If you can spend all your time there you would. You are blessed and excited about the way things turned out. You took a few knocks on the road to success but have learned the lessons to ride even the toughest of waves. You know there is more in you and you want to share your story to help more people take risks. Staying safe has never been an option but transforming the world about you has. You want to capitalise on giving that benefits purpose, people, and planet. The time is now.