In our last two blog posts, we looked at the importance of having a mission and a vision statement for your business, if you want to make bold new steps in 2017 and create a winning marketing strategy. Now, it’s time to look at the third ingredient for the perfect mix – your unique values.
The practicalities of values
The values of your business are so important because they act as the scaffolding that keep the mission and vision statements together. Although the term ‘values’ may sound wishy-washy, it actually has very practical applications. Having strong and clear values can help you make decisions. For example, if you have a strong value to support local businesses, then you don’t have to fret over sorting through new business proposals that are outside the local area. Having your values as reference points can help you be more focused, saving both time and money.
It’s important for new businesses to stand out from the crowd and define themselves as unique, with something that they can offer to the customer that no one else can. Values can help you set yourself apart from others, attracting a certain type of customer to you. Being attracted by your values, they are more likely to remain loyal to your business, if they can see that your work aligns with what they believe in.
Values as a recruitment tool
Your values can also help attract the right employees to your business. Good employees are hard to come by and one of the things that can change their mind over whether to accept a job offer from you or your competitor, is your values. People want to work for businesses in which they believe in, to share their vision and make it grow.
Ready to define your values?
At Cre8ion, we can build your marketing strategy and elevate your unique brand across multiple media streams. Our process starts with a workshop where we find out exactly what it is you want to accomplish and marry that with your mission, vision and values to produce a truly tailored marketing strategy to tell your unique story. Contact us today to make your New Year’s resolutions a reality!