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Understanding who you really are.
Getting clear on your brand mission (purpose), brand vision (the end goal) and brand values (the boundaries that help you make the right choices).
Discover what it means to have belief in your brand
When building your brand the first ‘B’ to address is belief. Belief in you. Why does your business exist? Many brands don’t know what they stand for even though they have a call to action. We want to help you create a ’cause to action’, with a mission, then a vision and values.
Our Belief Process
Our process will help you to gain clarity around your mission (purpose), vision (the end goal) and values (the boundaries that help us to make the right choices).
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, not only does the product or service need to be good, but the real strategy lies in a clear story. Book a discovery call today and start writing yours.
Using our Purpose Playbook we’ll build you a purposeful brand (that will outperform brands without purpose) and give you a message behind the method. Your brand will inspire belief, create belonging, become the best in its sector and go beyond expectations.
Our creative strategy process delivers three possible creative concepts that best frame your narrative and create empathy with the audience’s situation. They must also communicate how you add value to support your audience to achieve their goals. The three will range from a conservative approach which fulfils your brief to another that pushes the creative boat out and then on to a third, ‘no limits’, creatively explosive concept. It’s up to you to choose which concept tells your story in the best way.
Brand tells the right story to get the right enquiry. The objective of the brand build is to ensure that empathy is created that engages your audience, and to demonstrate how you add value (impact) consistently. We’ll make your mission, vision and values core to every communication, affecting every ‘touch point’ and inspiring action. With the narrative established we will be able to build out your story in the form of your brand and brand assets.
When we build your new website it will be purposeful and secure, allowing it to scale as your business does. Our focus is to build you a site that clearly communicates to multiple audiences and positions you to deliver the regular content that Google loves.
Video content is absolutely essential to engage an audience for marketing. Clarity creates currency! There’s nothing like video on your homepage to put your audience in the frame. Equally, creating videos featuring your satisfied customers means suspects and prospects don’t just take your word for it – they can watch and see. When you have successful people advocating, you’ll get people’s attention. Short video content is very popular on social media and, as you scale, any longer form video should always have edited shorter clips to point people towards the website.
Belief: Recent Projects
We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.
Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.