Beyond – Starting with the end in mind

What makes your brand the better choice for today and for tomorrow? We’ll use the UN 17 Sustainable
Goals model to create a legacy for your brand.

Establishing a narrative with lasting impact – Beyond business…

Having a vision for your brand is so important as it gets you to focus on creating a legacy. It’s what sets you apart from other businesses. We can help you to lead with the end in mind and blaze a trail, caring about people, purpose and planet.

Our Beyond Process

There is no hiding place from the future and brands in every sector need to create a positive legacy. When considering what comes next we encourage every brand to a) have a green agenda and b) position itself using innovation to succeed in tomorrow’s market.

UN 17 Sustainable Goals

Larger companies are addressing their responsibilities to future generations by cleaning up their supply chain and that includes you. We can help you to adopt three or four of the UN’s 17 sustainable goals in your business today, you’ll have a better chance of making the cut or being discovered!

B-Corp

Adopting the B-Corp approach to doing business, for purpose and profit is a great way to become a force for good. This is fast becoming the ‘fair trade’ for business and one we believe in.

The B-Corp initiative is one way of bringing in accountability that gives you extra credibility and ups your game by demonstrating that you live by your values. A value close to the heart of the current generation is transparency. By becoming a B-Corp you have a transparency that your competitors may not even have considered. You can become a leading light and have an influence in the marketplace by adding a level of transparency to your business and lead the way, caring for people, purpose and planet. It isn’t ‘survival of the fittest’ but more of an ‘everyone wins’ approach.

R+D Projects

Research and development are great ways to build with the future in mind. We use the analogy of ‘Trees’ (existing business), ‘Plants’ (two to three-year enhancements to existing business) and ‘Seeds’ (anticipating the future using technology).

The great news is that our government support research and development through tax breaks. You’ll qualify for R and tax credits If your company’s activity is trying to overcome scientific or technological uncertainties, through creating new or significantly enhanced products, services, software or processes. You can also count R&D where you copy and improve a competitor’s product.

Advocates

Your brand should have a mechanism in place that allows satisfied customers to recommend you to their friends and associates and bring them on board easily. Our Cre8ion flywheel does just that and allows your satisfied customers to become brand advocates.

Beyond: Recent Projects

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.