Putting yourself in control of the conversation
Posted on 20th October 2021 by Darrell Irwin
Picture the scene. You have been invited to an event, so you’ve dressed up and are feeling excited about the 500 new people you are due to meet. You arrive at the event, (which has been booked for 500 people) and yet the host says you can only speak with 50 of them. Then, just before you move...
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Switching from cash to cause
Posted on 13th October 2021 by Darrell Irwin
If Cash was King, Cause is God.
Kings throughout history have been motivated by rule, power and position, God, on the other hand, is motivated by...
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The power of community
Posted on 7th October 2021 by Darrell Irwin
There are over 10M+ groups on FacebookThere are over 1.4B people using groups every monthMore than half of Facebook users signed up to more than five...
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How investing in R&D can give you a License to Chill.
Posted on 29th September 2021 by Darrell Irwin
A question we are often asked as a brand marketing agency is “How do I secure the legacy of my company and remain relevant in the marketplace?” Or put...
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Raising the Baa
Posted on 23rd September 2021 by Clare Irwin
On Friday 10th September the entire staff of our brand marketing agency headed south to Folly Farm (several miles west of Bath) to herd sheep with our client,...
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When ‘reaching out’ can mean a race to the bottom
Posted on 15th September 2021 by Darrell Irwin
You’ve seen the ‘reach out’ on Facebook. Why is it called that? It makes me feel a bit sick. It goes something like this, “Can anyone recommend a...
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Making waves ahead of 2022
Posted on 8th September 2021 by Darrell Irwin
Well, I’m back in the driving seat, so to speak, and if there is one thing I’ve learned over the last few weeks it is that your team are your strength.
...
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Timing is Everything
Posted on 2nd September 2021 by Darrell Irwin
As we teeter into September I look back on the summer and it has been a strange one. I’m still recovering from a bout of Covid and we have only just emerged...
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Running to Stand Still
Posted on 25th August 2021 by Darrell Irwin
The news has been worse than usual lately. You could be forgiven for thinking that journalists out there are deliberately painting a blacker picture than...
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The Crisis Catalyst
Posted on 18th August 2021 by Darrell Irwin
So here we are. This book was called for during a recent discussion about perspective in that social phenomenon, Clubhouse. It was in a Giving Thanks Meeting...
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