IN ADVERSITY, SAY NO TO NICHE AND HELLO TO DIVERSITY!
Posted on 20th January 2021 by Darrell Irwin
2021 is weeks old and it’s time to say it like it is. If your marketing is focussed on one niche and one way of operating you have a misunderstanding of how marketing should work, or indeed you’ve been mis-sold by a slick marketing sales person stuck in the 90’s. ‘Pick a sector and...
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SOS – Save Our Software!
Posted on 13th January 2021 by Darrell Irwin In the midst of a pandemic and another lockdown, businesses within the SME space are looking at ways to pivot and improve the way they deliver services....
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Working smarter not harder
Posted on 7th January 2021 by Darrell Irwin 2020 taught us a few lessons about working smarter not harder … or working more smartly, if you like grammar. It turned out that we had been wasting...
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How to move in the best circles
Posted on 16th December 2020 by Darrell Irwin Circles are infinite. They symbolise infinity because they have no end and no beginning. Life is made up of circles, and so is our potential to succeed...
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Our latest recruit to the digital team is Hungry Like The Wolf….meet Jon Doran (Doran)
Posted on 9th December 2020 by Darrell Irwin We asked him to answer a few questions about himself so you could get to know him a little bit: How did you find out about Cre8ion? A mutual friend and...
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Making connections count and actions activate
Posted on 2nd December 2020 by Darrell Irwin This has been a year where I’ve made so many great connections. I’ve been in a Zoom room with Richard Branson and connected with people all over the world...
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Every Scar has a Story to Tell. What’s Yours?
Posted on 26th November 2020 by Darrell Irwin On my left leg, about halfway up on my shin is a scar which came from a football tackle that resulted in a snapped shin pad. Amazingly, my leg wasn’t...
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BE the FIRST… NOT the ‘BUT FIRST’…
Posted on 18th November 2020 by Darrell Irwin Or how to step into 2021 on purpose. Saying goodbye to this year means we have to embrace another… but is it just another number in a sequence of years?...
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Build a brand that attacks with impact
Posted on 12th November 2020 by Darrell Irwin When you are first building your brand it seems obvious to make it all about yourself, your business and its products and services. Don’t do it! Rather make...
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When inside out is the right way up
Posted on 4th November 2020 by Darrell Irwin The best way to increase the impact made by our business is for us to go to places that we’d rather avoid and get our motivation sorted out. There’s a bit...
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