Setting the right course in seasonal change
Posted on 10th June 2021 by Darrell Irwin
The weather is just starting to warm up properly here and the kids are outside every day in their new paddling pool. They’ve never had it so good! The pool they had last summer fell victim to the neighbour’s cat. Old Sharp Claws. It was a sad end to the season! Unfortunately, not a sad end for...
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What Do You Do When The Well Runs Dry?
Posted on 3rd June 2021 by Darrell Irwin
I recently read that a well’s lifespan is considered to be roughly 20 to 30 years. A water well, not a wishing well, that is! It’s a fact of life that...
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How the Clouds of Crisis can Clear
Posted on 26th May 2021 by Darrell Irwin
Every day I’m reminded of the importance of having the right outlook. Having the right outlook helps me to make the right decisions. How do you react when...
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Shifting gears for traction
Posted on 19th May 2021 by Darrell Irwin
Too many people want to focus on the short term where sales are concerned. It’s all about the win. That’s an old-fashioned sales mentality though. Today,...
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Get a name that equips you for the game
Posted on 12th May 2021 by Darrell Irwin
I’m not superstitious but I think that numbers have a certain significance. My favourite is the number eight. It’s a number that means something to me...
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Humility – the winning brand
Posted on 6th May 2021 by Darrell Irwin
When I teach brand marketing I lead with the importance of empathy with the audience and the necessity of adding value. It wasn’t always like that though.
...
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When Good Old Fashioned Values are Trending
Posted on 28th April 2021 by Darrell Irwin
When I search for ‘what’s trending’ and see a vaccine war raging and people physically fighting because someone stood too close I long for a return to...
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When a brand walks alone
Posted on 21st April 2021 by Darrell Irwin
Listening to your audience is so important in brand marketing, even more so with brands whose audience have stuck around for the last 100 years. This week,...
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Unlock the Clock (a timely reminder)
Posted on 14th April 2021 by Darrell Irwin
As we wave a weary goodbye to lockdown and welcome back some of our old freedoms, like going to work(!), the question many will be asking is “How did you...
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When the law of averages needs to be broken
Posted on 9th April 2021 by Darrell Irwin
The law of averages doesn’t work for me… I believe that it can even affect situations negatively... The law of averages says that by taking a large,...
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