The Secret Recipe of Brand is Not Being Heard, It’s Learning to Listen.

Posted on 3rd April 2020 by Darrell Irwin
Researching the family tree has long been a rewarding pastime as it satisfies the innate desire to go back to our roots and find out where we came from. Knowing where we came from helps us to put things into perspective as we look back on our unique family history and identity.Now is a time...
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When Your Brain Says Hustle But Your Heart Says Home.

Posted on 26th March 2020 by Darrell Irwin
Business-as-usual has been slightly unusual of late. Only thing is, lately I’ve actually been enjoying the very things that I’ve been trading much of...
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Posted in Marketing
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Time to Take a Different Approach.

Posted on 19th March 2020 by Clare Irwin
Time has become a precious commodity of late and the pace of our lives has grown ever faster. Until the past week, that is. Suddenly, in the space of a few...
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Why You Need To Be Using Video to Sell

Posted on 12th March 2020 by Clare Irwin
“Personal Primetime” is a phrase that has been coined to describe something that we create for ourselves on different devices, whenever we want. In days...
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Posted in Marketing
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10 Ways to Beat Fear When the Going Gets Tough.

Posted on 5th March 2020 by Darrell Irwin
Fear can be a real thing. Just say the word Coronavirus!Although fear is real when you run your own business startup, living in hope is better. So, here...
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Posted in Marketing
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Recruit the Best Talent and Retain It.

Posted on 27th February 2020 by Darrell Irwin
The workforce is changing, with an increased focus on being a force for good rather than just being a resource, after all, who wants to be a “Human...
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Posted in Marketing
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Sustainability Makes Companies More Attractive as Cause-driven, Not Cash-driven.

Posted on 20th February 2020 by Darrell Irwin
There are two kinds of people in the world. Those that believe in global warming and those that don’t. How about both sides of the argument working...
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Posted in Marketing
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The Art of Telling The Right Story to Get The Right Enquiry

Posted on 13th February 2020 by Darrell Irwin
It’s one of the things I say, A LOT... and it’s proven. If you get your story straight you’ll attract the right kind of clients. Unfortunately, it can...
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Posted in Marketing
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Answers to Questions That Startups Would Love to Ask

Posted on 7th February 2020 by Darrell Irwin
For advice and no-nonsense help with marketing muddles and digital dilemmas why not write to our own agony uncle?Dear Darrell,I own a small...
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Posted in Marketing
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Why Should You Make Business Personal? It’s Because Caring Wins.

Posted on 30th January 2020 by Darrell Irwin
So, often I’ve heard vile comments in the business arena followed by the phrase – “It’s just business, don’t take it personally”. Thankfully they...
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Posted in Marketing

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