Blog 17 6 21 375x280 - The Crisis Cycle

The Crisis Cycle

Posted on 17th June 2021 by Darrell Irwin
Look for the good in bad I’ve been writing a book over the recent months about crisis. It seemed like the right thing to do when so many people are...
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Blog template 10 06 21 375x280 - Setting the right course in seasonal change

Setting the right course in seasonal change

Posted on 10th June 2021 by Darrell Irwin
The weather is just starting to warm up properly here and the kids are outside every day in their new paddling pool. They’ve never had it so good! The pool...
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03 06 21 Featured 375x280 - What Do You Do When The Well Runs Dry?

What Do You Do When The Well Runs Dry?

Posted on 3rd June 2021 by Darrell Irwin
I recently read that a well’s lifespan is considered to be roughly 20 to 30 years. A water well, not a wishing well, that is! It’s a fact of life that...
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Klopp blog 375x280 - How the Clouds of Crisis can Clear

How the Clouds of Crisis can Clear

Posted on 26th May 2021 by Darrell Irwin
Every day I’m reminded of the importance of having the right outlook. Having the right outlook helps me to make the right decisions. How do you react when...
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Blog 19 5 21 copy 375x280 - Shifting gears for traction

Shifting gears for traction

Posted on 19th May 2021 by Darrell Irwin
Too many people want to focus on the short term where sales are concerned. It’s all about the win. That’s an old-fashioned sales mentality though. Today,...
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Who Are You 375x280 - Get a name that equips you for the game

Get a name that equips you for the game

Posted on 12th May 2021 by Darrell Irwin
I’m not superstitious but I think that numbers have a certain significance. My favourite is the number eight. It’s a number that means something to me...
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Blog image 6 5 2021 375x280 - Humility - the winning brand

Humility – the winning brand

Posted on 6th May 2021 by Darrell Irwin
When I teach brand marketing I lead with the importance of empathy with the audience and the necessity of adding value. It wasn’t always like that though. ...
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Blog image 28 04 2021 375x280 - When Good Old Fashioned Values are Trending

When Good Old Fashioned Values are Trending

Posted on 28th April 2021 by Darrell Irwin
When I search for ‘what’s trending’ and see a vaccine war raging and people physically fighting because someone stood too close I long for a return to...
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Blog image 21 04 2021 375x280 - When a brand walks alone

When a brand walks alone

Posted on 21st April 2021 by Darrell Irwin
Listening to your audience is so important in brand marketing, even more so with brands whose audience have stuck around for the last 100 years. This week,...
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