Website building ‘bedroom bandits’ will kill your brand, your reputation and credibility.
Posted on 10th November 2021 by Darrell Irwin
In a discussion with our brand marketing team (whilst looking at another hack job/money grab/swindle or whatever you want to call it) it dawned on me there is...
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When people power propels purpose.
Posted on 4th November 2021 by Darrell Irwin
As entrepreneurs we are used to going it alone and it can be lonely at the top.
Well, I have surprise for you! What if I told you I have already found nearly...
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Community presents the most worthwhile opportunity.
Posted on 28th October 2021 by Darrell Irwin
Brand is about belonging. Why? Each brand has its logo, and its values determine whether we invest in it or switch our allegiances. The most important thing...
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Putting yourself in control of the conversation
Posted on 20th October 2021 by Darrell Irwin
Picture the scene. You have been invited to an event, so you’ve dressed up and are feeling excited about the 500 new people you are due to meet. You arrive...
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Switching from cash to cause
Posted on 13th October 2021 by Darrell Irwin
If Cash was King, Cause is God.
Kings throughout history have been motivated by rule, power and position, God, on the other hand, is motivated by...
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The power of community
Posted on 7th October 2021 by Darrell Irwin
There are over 10M+ groups on FacebookThere are over 1.4B people using groups every monthMore than half of Facebook users signed up to more than five...
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How investing in R&D can give you a License to Chill.
Posted on 29th September 2021 by Darrell Irwin
A question we are often asked as a brand marketing agency is “How do I secure the legacy of my company and remain relevant in the marketplace?” Or put...
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Raising the Baa
Posted on 23rd September 2021 by Clare Irwin
On Friday 10th September the entire staff of our brand marketing agency headed south to Folly Farm (several miles west of Bath) to herd sheep with our client,...
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When ‘reaching out’ can mean a race to the bottom
Posted on 15th September 2021 by Darrell Irwin
You’ve seen the ‘reach out’ on Facebook. Why is it called that? It makes me feel a bit sick. It goes something like this, “Can anyone recommend a...
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