Its Times Like These We Need a ‘Cause to Action’, Not Just a ‘Call to Action’.
Posted on 30th April 2020 by Darrell Irwin One of my favourite songs is ‘Times like these’ from the Foo Fighters. Maybe you’ve heard the Foos’ recent re-recording, joined by a number of other...
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Knowing Your “You” and Your “Who” and Connecting the Two.
Posted on 23rd April 2020 by Darrell Irwin My wife went for a run today around where we live and she came back talking about the beautiful newcomers she had noticed en route. Cabbage Whites,...
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Cause and its Effect on Brand Marketing.
Posted on 17th April 2020 by Darrell Irwin I’ve been reading an awesome book about leadership called “Turn the Ship Around!” written by former nuclear submarine commander L. David Marquet....
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Lessons and Learning From Lockdown.
Posted on 9th April 2020 by Darrell Irwin Of late we have seen certain terminology taking on new meaning and other terminology quite simply err… terminated. Take ‘Going viral’, for example, as a...
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The Secret Recipe of Brand is Not Being Heard, It’s Learning to Listen.
Posted on 3rd April 2020 by Darrell Irwin Researching the family tree has long been a rewarding
pastime as it satisfies the innate desire to go back to our roots and find out
where we came from....
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When Your Brain Says Hustle But Your Heart Says Home.
Posted on 26th March 2020 by Darrell Irwin Business-as-usual has been slightly unusual of late. Only thing is, lately I’ve actually
been enjoying the very things that I’ve been trading much of...
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Time to Take a Different Approach.
Posted on 19th March 2020 by Clare Irwin Time has become a precious commodity of late and the pace of our lives has grown ever faster. Until the past week, that is. Suddenly, in the space of a few...
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Why You Need To Be Using Video to Sell
Posted on 12th March 2020 by Clare Irwin “Personal Primetime” is a phrase that has been coined to describe something that we create for ourselves on different devices, whenever we want. In days...
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10 Ways to Beat Fear When the Going Gets Tough.
Posted on 5th March 2020 by Darrell Irwin Fear can be a real thing. Just say the word Coronavirus!Although fear is real when you run your own business startup, living in hope is better. So, here...
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