Ready, Steady – Shoot! The Secrets to Successful Brand Photography

Did you know that online posts that have an image attached to them will result in a whopping 650% higher engagement rate than posts that contain only text? What’s more, according to Inc.com, visual media is the way forward when it comes to digital marketing. If you want to boost your website traffic with some great marketing content, then you’ll need some fantastic imagery to go with the written word.

Custom-made or crowd-sourced?

It’s a neat idea to have an entire bank of imagery at your fingertips – often cheap or even free, crowdsourcing sites can provide the right image for a selected topic. So what’s the downside? While crowdsourcing images and photography can help cut down on costs and time, there are a few things to bear in mind. Crowdsourced content is not unique – there is always a chance that another business may have chosen to go with the same idea, and it’s difficult to check if they have. While crowdsourcing websites may have a range of images available on a number of topics and keywords, the quality is not always great. If you do happen to find a top notch photo that you absolutely adore, there is yet another catch…

The elements of style.

Great brand photography must match the style and colour palette of your business, as well as meeting any technical requirements and image dimensions. In other words – hunting for a photo may be fun, but making it compatible with your website and the overall marketing strategy is often a highly technical process. It requires professional input – high resolution photography, paired with a unique concept that matches the look and feel of your brand.

Slick and professional look.

In the case of our client Kingston Barnes, the photographs used in branding materials (including brochures and booklets) are professionally edited by our designers to match their brand colour palette resulting in a slick and professional finish. And with a little help from our talented team, our clients Selectronic continue to keep pace with the latest developments in technology. They mix cutting edge web solutions with bold photography and stories that engage their clients.

Adding a personal touch.

As well as making your brand look more professional, high quality images that are consistent with the overall concept of your brand can also make your business feel more personal. Having a ‘meet the team’ section is a simple yet effective way of engaging your customer and helping them feel more at ease with your brand. For some ideas on how it can be done, have a look at our clients Kingston Barnes and Al Bacio – both use different and unique concepts in their ‘meet the team’ pages that reflect the brand message.

At Cre8ion, we have the experience and drive to create stunning photography for your brand. Get in touch with our friendly team today to have a chat about how we can transform your brand!

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