What better time to refresh your marketing strategy than the New Year. And it doesn’t have to take up all of your time – you can take a small step towards replenishing your brand marketing approach by investing in a new marketing video. Why? Because video matters.
We’ve talked excessively about why video matters on our previous blog posts. We said that visual content is 40x times more likely to be shared on social media, compared to other types of media. It makes sense then that 74% of social media marketers rely on visual content to create their social media marketing campaigns. And Cisco’s Visual Networking Index projects further growth in video marketing – by 2019, 80% of global internet traffic will come from video. And you want to be ahead of this trend to ensure that your marketing strategy keeps your customers engaged.
Source: An Infographic to know 31 Video Marketing Statistics
While facts and figures are important, we all know that global statistics don’t always reflect the situation closer to home. So let’s hear it from three UK-based businesses and our clients who use video in their marketing strategy.
Case study 1 – Maddox Gallery, based in Mayfair, London
When it comes to selling art, visual content is everything. Our clients Maddox Gallery in Mayfair have gone a step further and launched their own video channel Maddox Gallery TV as a way to offer a different, more enriched visual experience for their clients. Maddox also know the importance of great video content on social media. They know what we preach as a marketing agency – that a video is 40 times more likely to be shared on social media than other forms of content. Although Maddox share a vast number of stunning images on their social media channels, they frequently rely on us to create fresh video content for them. Their Instagram account is bursting with enticing videos that we’ve put together, promoting their artists and their incredible work, engaging art enthusiasts and art investors from all over the globe.
Case study 2 – Oportfolio, Personal Mortgage Advice Company based in London
According to research by Animoto, ‘4 times as many consumers would rather watch a video about a product than read about it’. This is why, as well as building a website that allows users to complete mortgage applications online at just the click of a button, our production team at Cre8ion have produced a number of striking videos for Oportfolio. These videos tell the story of how they can help their clients in a simple and friendly way, share the results of how they have helped their clients and communicate the impact of their growing charitable activities. Our digital team worked closely with their brand team to ensure ‘Every Step of the Way’ was at the heart of everything we built. This award-winning team now has an award-winning web presence that counts.
Case study 3 – iDeeter, a brand new social media community
iDeeter is a new social media community focused around asking questions and people sharing ideas. They needed a big picture video to share at focus group meetings, investor seminars and have a presence on the launch of their website. This video mixed Cre8ion’s unused footage with some stock shots while scripting the story with these elements in mind. Setting the scene and pitching your story has helped this new social network gain masses of traction.
To get your year off to a good start, contact us today and find out how we can boost your marketing strategy by creating a stunning video for your business.