James Wilson shares his journey from a basketball injury to founding Soccer Shooters, a grassroots football club focused on fun, inclusion, and youth development.
He emphasises the importance of having a clear purpose over simply following passion when building a successful business.
Through community engagement, strong communication with parents, and a commitment to creating enjoyable sports experiences, Soccer Shooters continues to grow.
James also discusses the evolution of women’s football and his vision for expanding Soccer Shooters internationally.