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A legacy that lasts.

Creating Belief

A legacy that lasts.

New Life - Antenatal

Birthing a new generation of stronger families

New Life - Loving life

Darrell and Iona from New life classes had met on the NatWest accelerator hub. New Life Classes deliver a range of evidence-based antenatal classes to support pregnancy, birth and the parenting journey, including baby first aid.

A purpose led approach

New Life were just starting out as a business and needed help with their branding and a website. Everything would need to showcase their understanding, non judgmental, informed approach. New Life view everyone’s experience of pregnancy, birth and parenting as different, because it is. Their midwives give practical, evidence-based information to help people make informed choices and support them in those choices – without judgment. We needed to communicate their understanding, supportive way.

New Life Brand Mockup

Finding the right fit

Following a workshop, we designed a brand for New Life classes with the tagline ‘Loving Life’. We worked to establish Mission, Vision and Values, all core to the business going forward. We designed and built a bespoke website in WordPress ensuring they the website conveyed the brand story. Since the launch of this brochure website and, due to the scalability of the platform in which we build (WordPress), New Life Classes have gone on to add functionality into the website.  In fact, ELearning and the ability to take payments were installed by New Life themselves, a testament to the scalability and flexibility of our builds.

An innovative approach

The branding and website had to work with New Life’s whole offering ie. allay the fears of soon to be parents who might be feeling a bit stupid about asking for help. The brand and website we designed made it easy for Iona and the team to make all the information available to soon to be parents to take fear out of the equation. The website now features a free, digital antenatal course to add value to parents looking for more information.


Website - New Life


The result

The brand and website are friendly, easy to use and accessible, a true reflection of New Life.

Customers not only report that all the information in the classes was top notch but that lifelong friendships were forged as a result of the positive atmosphere the classes created. 

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CDZ have a modern and inspiring website, clear messaging and an incredible back story showcased. We must say, many of us love tech in all it’s guises and this website certainly does reflect a new way, while showing just how far we have progressed! Check out the website

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.

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