Blogging isn’t just about educating or entertaining, it is far more than that. If success means something to your business, then stay ahead of the competition and get typing away. We’ve shared some of the ways that blogging for business can really make a difference to your online presence.
If you want more hits on your site, a blog can give it to you. A compelling blog post demonstrates the healthy activity of your website and gets you noticed on social media. When you share content to Twitter, you’ve immediately opened a door to others sharing it. This is great exposure for your business and reaches those that might not have heard of you yet. And if you drop in some direct links to your website within the blog, you’ll instantly drive traffic to the pages you want them to see. With our client, Selectronic, our Cre8ion blog has engaged the right kind of enquiry, leading consumers to ask for TFT screens for their Vauxhall Nova, and attracting the likes of Ferrari!
Writing blog posts about your business will give search engines like Google fresh content to index, but if you really want a blog to mean business, plugging in some keywords that you want your business to be associated with will increase your visibility in the search engine results page.
Ensure that your blogs are packed full of knowledge about the products and services you offer, and include expert information that will demonstrate your business’ ability in your specific field. Customers will appreciate the shared information and they’ll develop trust in your brand, knowing your company as an industry leader. However, ensure the content is engaging, and not solely driven for broadcasting purposes.
Make it Personal
Other marketing techniques often don’t allow room for you to show off your business’ more personal side, so take advantage of the freedom blogging gives. Make your business stand out by revealing personality and personal vision.
At Cre8ion, we understand that the connection between business and customer is integral. If you want to deepen that connection and get the traffic steered your way, give us a call now for more information on our blogging services. Or follow our regular blog, and keep up to date in the social media world by sharing today.