How your brand colours can make or break your business

Choosing the right colour combinations for your brand is something many companies may overlook, but this will have a significant impact on how successful your brand becomes. At Cre8ion, based in Bristol, we have a talented team that can add the right splash of colour to your brand to see you go from height to height.

Colour is one of the first aspects of your brand that consumers will notice. Not everyone knows the science behind colour, but consumers will instantly know if a colour palette doesn’t quite work – and it’s not their job to know why. According to helpscout.net, a study called ‘Impact of Color in Marketing’ showed that ‘researchers found that up to 90% of snap judgments made about products can be based on color alone’.

Although consumers will have different responses to different colours, it is still important to consider the message behind each one. For example, graphictango.com mentions, ‘the color red in marketing portrays power, excitement, energy and passion. It also stimulates the appetite, which makes it an excellent choice when branding food or drink’, which is perhaps why Coca-cola is so popular.

Steve Baker, CEO of Brandfolder, a digital asset management company, told businessnewsdaily.com that ‘the science behind color processing is extremely powerful because it affects people’s emotions on a subconscious level’. Some colours will go better together than others, some will stop people in their tracks, such as high contrast colours, and some will put people off entirely. It is also important to consider your target audience and the mood and personality you want your brand to convey. If you want to portray professionalism, go for bolder, cleaner colour combinations, whereas if you’re looking to appear friendly and energetic, warm and vibrant hues will work best.

At Cre8ion, we specifically chose shades of green for our client, West Town Lane Academy, as they wanted to come across as welcoming and accessible, and for a high end electronics company, Selectronic, we used grey for technology with a colour wheel to convey innovation and excitement. Take a look at www.cre8ion.co.uk/work/west-town-lane-academy-2 and www.cre8ion.co.uk/work/selectronic.

For a bright, colourful future with your brand, contact us today.

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