Everything your brand needs: 5 steps to success

Ready to share your passion with the world by taking your brand to the next level? Or perhaps you feel that your current marketing strategy or your website could do with some sprucing up? When designing your new brand strategy, it’s important to have a holistic approach to ensure that your values are showcased, and what’s unique about your business is promoted across multiple media streams.

If you feel like it’s time to revamp your brand, Cre8ion can help tell your story across multiple media streams covering Marketing, Design, Digital, Editorial, and Production. Our creative strategy will ensure that everyone in your team is pulling in the right direction, and our client services will ensure that your needs are met before, during or after your new marketing strategy has been launched and implemented. Covering all angles, your brand will come to life with our simple five step process for success.

1.     What is your why?

Doing business led by purpose is truly your unique selling point. As Nietzsche once said, ‘He who has a why to live can bear almost any how.’ We start our process by meeting you and your team in person to discover the ‘why’ behind your business. Working together in a workshop setting, we can uncover your unique mission, vision, and values to produce a truly tailored marketing strategy that tells your unique story. During the workshop, we also measure your expectations and conduct P.E.S.T and S.W.O.T analyses to get to grips with your strengths and weaknesses. This information helps us move forward effectively.

2.     A choice of three

In this next phase, we apply our marketing knowledge and creative thinking to build the perfect marketing strategy for your business. We want to make sure that you are 100% happy with the finished product, which is why we always present three creative brand concepts for you to choose from before you find the perfect match.

3.     Creating the tools

Once you’ve chosen the right brand concept for your business, we can begin to work on your brand toolkit. This includes an in-depth brand guide document outlining typefaces, logo use, imagery and much, much more. All of this is packaged and provided digitally so that you’re comfortable with the tools that we’ll be using to tell your brand story. This also provides a guarantee that – whatever marketing materials are created in the future – your business maintains a consistent message that’s easy to recognise for the customer.

4.     Putting your brand to work

In this next phase, our talented team of content creators and digital marketers work towards implementing your brand across multiple media streams. We can build a company website that takes your breath away, complementing it with regular editorial content written with SEO in mind to keep people interested. Our team of digital experts will work hard to produce excellent visual materials, from photography and promotional videos to printed materials and sleek apps. With expert brand implementation, we will make sure that your story gets told in a powerful way with infinite possibilities.

5.     Here for the journey

We love to watch as our clients’ businesses grow and succeed, which is why we remain by your side for the whole journey. Once your brand has been built and implemented, we will stay a phone call away, in case you’re having any issues or need us to update your website, talk about more services or simply have a chat about how things are going with your brand.

Contact us today to have a chat about what we can do for your brand.

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