Recycling content: save time when you repurpose and tweak

There’s nothing worse than bombarding your customer with the same old messages. But let’s face it – at times, there just isn’t enough new stuff going on to write about it. Clever marketing can help you be cost-effective by ‘tweaking’ and repurposing your existing content instead. This is how.

Tweak and tweet.

Do you have a company blog? Or a newsletter that went out last week? It’s not enough to simply send it and forget about it. Each image, quote, question is a golden opportunity for a share on social media. In order to generate more views and shares across your social media channels, repurpose any content within your blog or newsletter as a new post. Rather than replicating stuff, think of it as looking at each section from a slightly different angle. The easiest way to do this is by creating a social media schedule before you send out your newsletter or post that blog.

Web words.

Do you have a section of customer testimonials on your company website? Or a section about your business, that describes your goals, aims and values? If you’re struggling to find new content for your newsletter or blog, why not add a quote from a customer or re-iterate your values? It doesn’t need to take up much space, but it can make a big difference to your content variety. You could also try introducing one of your employees from your ‘Meet the Team’ section to add more personality and human-ness to your brand.

Add an incentive.

Pretty much any message can be revived by adding the magical words ‘special offer’. Giving your customer 10% off if they click on a link or sing up to your campaign won’t break the bank, but it will surely catch their attention.

Need help?

With our team of brilliant writers and talented web designers at Cre8ion, we can build a company website that takes your breath away, complementing it with regular editorial content written with SEO in mind to always keep people interested. We can also produce stunning photography, promotional videos and service all of your visual print and web needs with our graphic design services.

So if you’re looking for new ideas for your next big marketing campaign or a complete revamp of your brand identity, connect with us today.

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