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How Small Businesses Can Utilise LinkedIn Company Pages

You’re probably already ‘linked into’ the world’s largest professional network. (If not – do it now before reading on.) LinkedIn is a great place to generate work and make those all-important business connections – but it can offer so much more to small businesses. What can you do to get your business noticed on LinkedIn?

Basics first.

Create a company page for your business on LinkedIn. For inspiration, check out our Cre8ion page on LinkedIn or our client’s recruitment consultancy Kingston Barnes. You can also explore ideas for best practice on LinkedIn’s free resources for company pages.

Keeping things flowing.

It’s important to keep your account regularly updated with the latest news from your company. If you have a blog for the company on your website already, you can synchronise this with your LinkedIn page. Videos work really well, too – but keep them short and snappy.

Plug into social.

You should also link any other social media accounts for your company (Twitter, Facebook, Instagram) with LinkedIn, ensuring that any messages you post there will also appear on LinkedIn. You get brownie points for posting information that’s relevant to the users of this professional networking site, so you may want to consider tweaking your content before posting it.

It’s all about networking.

Essentially, LinkedIn is a digital networking site, so you need to mingle on a regular basis to get the best results. The good news is that you already have something to start with – your existing email contacts. To utilise these, go to your LinkedIn company page, select ‘Connections’ and ‘Add Connections’. The site will then prompt you to select your email provider and guide you through the rest of the process. Make sure you pick and choose who to connect with though, before sending a LinkedIn invitation to them. Equally, when it comes to accepting contacts on LinkedIn, be selective. Don’t accept them if the profile doesn’t seem relevant to what you’re doing – unless you know them personally.

Connect with others.

Once you have a basic list of contacts, you can now connect with groups or ‘clusters’ from your LinkedIn page. These could be people within your town, ex-colleagues, people you went to school with, people from industry communities that you are signed up to etc. Remember to only invite people who are relevant to your business. You can do this by clicking on a relevant group or cluster, and then using this LinkedIn search tool to probe further.

Once you’re comfortable with using LinkedIn and have built a good list of new contacts, it’s time to step it up a notch.

Join LinkedIn groups.

Here’s a chance to connect with people who could add value to your business in some way – whether that’s peers or prospective customers. You can choose from a range of existing topic groups or create your own. It’s best to avoid marketing yourself though, as this may put people off joining your group or connecting.

Ask for recommendations.

You can connect with your customers and ask them to write a recommendation for you which will then be shared on your LinkedIn company page and across your LinkedIn network to amplify your brand. You can do this from your profile by clicking on ‘Ask for recommendation’. You can always share any recommendations from your clients and customers on your existing company website, too.

Ready to elevate your brand?

Over the years, Cre8ion have helped a number of companies create stunning brands with their unique values at heart, and a marketing strategy that amplifies the brand message across a range of social media networks, including LinkedIn. To see how we can help you boost your visibility, connect with us today.

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