The New Year is upon us – what will 2017 look like for your business? What would you like it to look like? In the upcoming blog posts we will look at how to get your mission, vison and values defined and aligned, so you’re ready for bold steps in 2017. Let’s begin with your mission. What will yours look like and how can Cre8ion help you make it happen?
It all starts with a ‘why’
‘Why’ is such an important question when it comes to marketing. By knowing why you are doing what you are doing, you can soon discover your unique purpose and marry that to your mission statement. This enables you to create a one-of-a-kind brand marketing package for your business.
How we discover your ‘why’
Our process at Cre8ion always starts with a workshop between us and your team. The meeting enables us to discover what you are truly passionate about and what your unique story is. During the workshop, you’ll also answer questions that will enable us to discover where you are now and where you want to be. We explore your plan for getting there, from envisaging your perfect client, to your ideal number of employees and the profit that you see yourself earning.
Not forgetting the competition
During the workshop, we’ll also spend some time looking at your market competitors, and how you compare to them. We will look at what you can offer to your clients and employees, what dramatic differences you can make to people’s lives. We’ll focus on what unique contribution you can bring – what can you offer to your customers that makes you different and stand out from the crowd?
It’s much easier to undertake any big task when you have a clear mission guiding your actions. We’ll spend time, trying to establish a single and clear sentence that explains your core business preposition. Often the mission interpretation for a business can differ from employee to employee. We aim to get everyone on the same page at the workshop, so that nothing can stop you from making your dream a reality in 2017 and beyond.
Our next post will cover your vision for the New Year, so stay tuned! Or contact us today if you’re ready to explore how we can elevate your brand and help make your dreams come true.