Instagram was set to be a success from the start. This social media platform had a staggering 1 million users only two months after its launch date in October 2010. After being bought by Facebook in 2012, Instagram has grown to become one of the world’s leading social media platforms, hosting the content of its 400 million active daily users. So Instagram is definitely the place to be, if you want to promote your business online. At Cre8ion, we decided it was about time to get connected! Since we launched @cre8ionstudios on Instagram at the start of February, we’ve gained a growing number of followers and learnt a few ‘tricks of the trade’ that we want to share with you. Here’s our 5 steps to Instagram success.
Decide on your Instagram brand message
Start with your Instagram profile bio. How would you describe your business in a single sentence? At Cre8ion, “we love to build and work on brands that give our clients infinite possibilites” which is what we want to shout out to the world. Once you’ve established your brand message, you can then think about your Instagram marketing strategy.
Think consistency and branding
It’s important to post regularly and with a consistent message. Since Instagram relies heavily on photos and videos, you’ll need to build up a bank of of these, to ensure that your posts always go out on time. When deciding on what kind of visuals to create, Instagram have discovered three features that the best-performing brands use on their platform. “Branding ads with your logo, colors or iconography drives awareness. Creating a concept that tells a story aligning to your business goal drives brand lift in areas like perception, message association and favorability. And making your creative posts polished and well crafted amplifies results overall.” So consistent branded photos and videos that are easy to recognise as your brand will go a long way. Let’s now look at these in more detail.
Make use of the photo editing tools
Instagram’s initial success was thanks to their filter and editing tools that could make almost any ordinary image look extra-ordinary, and the easy-to-use interface that allowed for these photos to be shared with a number of other users world-wide. Since then, a number of features have been added to Instagram’s photo editing tools. For some help with navigating these, see tip number five on this list to familiarise yourself with some great and easy-to-use photo features that are available on Instagram.
Create and share 60-second videos
Since 2016, Instagram also let their users to upload extended 60-second videos. Because of the fast-paced culture we live in, it’s a good idea to stick with this time frame for any of your online videos. Short and snappy videos can be incredibly effective, as in the case of our clients Maddox Gallery who have a whopping 10.7k (at time of writing) followers on their Instagram profile. For Maddox Gallery, we created batches of short, sharable Instagram videos that help tell their visual story on the most visual social platform out there. For tips on how to create great video content, see our previous blog post.
Find the right people to follow and tag
As well as having great content on your Instagram profile, it’s important to follow and tag the ‘right’ people. Here’s a few tips to follow:
1. When you’re just starting out, the best way to ensure that you have a good number of followers behind your profile, is by linking your Instagram profile to all your other online accounts. Use the same username for all your social media profiles (Facebook, Twitter, Pinterest etc.) to ensure that your brand is easy to find and consistent.
2. Announce your launch to all your email contacts too, but make sure that you have a good bank of content lined up before you launch.
3. Hashtags can go a long way too – think of what kind of people you want to reach, and what kind of topics they may be interested in. Then do some research to find if there are any hashtags available with that topic.
4. It’s also important to not only post on your profile, but to see what your followers are upto. Like and comment on their posts, or contact them via the direct messaging feature. For more engagement tips check out this post by Neil Patel, one of the top influencers on the web, according to the Wall Street Journal.
At Cre8ion, we love helping businesses thrive. So if this post has inspired you to get started on Instagram or to re-vamp your marketing strategy this year, then get in touch with our team today.