Thanks to the smartphone generation, we now have shorter attention spans than goldfish, as explained in this article by The Telegraph. This means that you only have eight seconds to capture your audience online before they decide to go and browse someplace else.
One of the best ways to ensure that a humanoid stays on your website for longer than eight seconds, is having a captivating video on your landing page. But while video can be a great medium to use, there are a few pre-production tips that you need to bear in mind before you start creating the perfect visual sales pitch. Namely – having a storyboard.
What is a storyboard?
Steven Spielberg relies on storyboards. Back in 1979, he spent months and months conceiving of his ideas and storyboarding them. A storyboard is essentially some form of a graphic representation (stickmen included) that explains what your video will look like, shot by shot. Every single minute you invest in the planning stage will pay off. This is why.
It will save you tons of time in the post-production stage.
Creating a marketing video is bound to involve several people, each with a different skill set. Having a storyboard in place will ensure that all parties agree and understand exactly what the end result should look like.
The post-production stage is one of the most time-consuming parts of making any video. This involves everything from editing the shots and gluing them together, to correcting the colour and laying an audio track over your visuals. It takes hours upon hours to cut and render a video, until it’s just perfect.
But imagine if you did all that cumbersome work and ended up with a video that you looked nothing like you imagined it would look like? This is what often happens when a project lacks a storyboard and proper pre-production planning. When you do have one from the start, it will lead to a smoother finish and save you tons of time.
It allows you to be more cost-effective
Being the best vehicle to share your vision with all the parties involved, a storyboard will also ensure that the production stage (the bit where you actually shoot the video) runs much more smoothly.
Using the storyboard, you’ll be able to create a production plan that will help you outline exactly who you need to hire and when. As a result, you’ll be more cost-effective, as you’ll have a better idea of how much time you need to commit to the project and who else you need to hire. This will give you a better estimate of much you’ll be spending on the project.
Tried and tested
At Cre8ion, we use storyboarding to create stunning marketing videos that tell enticing stories. Check out the videos that our talented Production team have made for our client Maddox Gallery in Mayfair, London.
And if you’re looking for a creative marketing agency who can take your marketing strategy to the next level, get in touch with us today.