A good landing page is a must if you want to ‘make it’ in the world of digital marketing. It’s a focused marketing tool that may be your client’s first impression of your company. So you want to make sure it’s spot on. Here are five simple tips on how you can maximize the usefulness your landing page.
1. Focus on the purpose of the Landing Page
Landing pages are one page structured to focus on getting one main piece of information across to your client; so ensure that your audience knows what they’re getting. Be clear on the structure and content of your landing page and don’t overload your customer with tons of information. Keeping it clean and clear just as we did with the GL Integrity Financial Planning Passport Landing page:
2. Increase Traffic with Promotions
Landing pages help to steer traffic to your website. Excellent for new sites, but what if you’re getting lots of traffic to your site already? It can still help. Returning traffic is just as important.
But don’t expect all your visitors to just keep coming back for free. With so many other companies targeting them, why should they? Give them a juicy incentive that they simply can’t resist (such as an e-book, a discount voucher or a free course). Of course, this applies to new clients too.
3. Newsletter sign-up
One simple yet effective landing page can include a newsletter sign up form. This type of landing page can encourage new subscribers and is perfect to be shared on company social media pages. In addition, recording engagement and monitoring email lists can help to gage visitors and trends, maximising your marketing potential. It can be said that monitoring the habits of your visitors is paramount to the success of a company’s online presence.
4. Showcase your product with a video or stunning visuals
Your customers will be far more likely to make a purchase if they can see your product or service in action. According to Kissmetrics Blog, customers are 64-85% more likely to buy a product after watching a product video. So integrating a professional video or photos into a landing page devoted to entirely to one product in order to boost its performance makes sense. Haven’t got product video or photography yet? Get in touch with our talented team of video producers and photographers – they’re always on the lookout for the next exciting project.
5. Condense the text
We all know what a pain it is to read a long chunk of text on a digital screen. Avoid this common pitfall by using bullet points, condensing your text to the bare basics, and using short, energetic sentences. Oh, and don’t forget to proof-read before you publish. Read our top five essential tips for proof-reading your marketing on our previous blog post.
If you’re looking to revamp your website or develop your marketing strategy this year, then contact our team at Cre8ion today.