It’s no secret that social media goes a long way in digital marketing. How do you get it right though? There are no clear-cut answers when it comes to social media campaigns. But there’s certainly a lesson we can all learn from the top 3 best social media campaigns of all time.
1. The ‘Old Spice Guy’
‘Look at your man, now back to me, now back at your man, now back to me.’ Sound familiar? This was the catchphrase of the ‘Old Spice Guy‘ advert, starring Isaiah Mustafa, that went viral back in 2010. The funny video aside, this marketing ploy was so successful because of the ‘response campaign’ where the Old Spice Guy’s creative team filmed 186 video responses to fans from Twitter, Reddit and other social media platforms, within 3 days.
Lesson: Humour goes a long way. Break down ‘the fourth wall’ by creating a highly entertaining character whom your viewers can interact with. (Even if you can’t afford Isaiah Mustafa.)
2. The #IceBucketChallenge
Do you remember throwing a bucket of ice cold water over your head, recording it on video and sharing it on Facebook? All in the name of charity. The #IceBucketChallenge campaign engaged 17 million people worldwide and raised $115 million for ALS Association. It’s often referred to as the most successful social media campaign of all time.
Lesson: A great cause and an entertaining challenge equate to millions of shares (and tons of fun).
It’s always good to challenge the status quo – and marketing campaigns should be no exception. Need evidence? Check out Always, the feminine hygiene products brand’s ‘Like a Girl’ video that raked in more than 85 million views from over 150 countries, thanks to its attempts to question gender stereotypes. Not only that. The #likeagirl hashtag became a huge success, with women all over the world sharing their views on what it means to do something ‘like a girl’. It raised important questions, such as at what age does the phrase become an insult, and can we change that?
Lesson: Discover the ‘why’ behind your brand – the values that you’re most passionate about, the ethics you want it to represent. Be authentic and be bold.
Ready for a new bold and daring marketing campaign for your brand? Ready to discover the all-important ‘why’ behind your business? Then contact us today to see how we can help.