Photography involves more than just setting your flash and clicking a button. It’s a process which we believe consists of four stages. Get these right, and you’ll end up with beautiful quality shots for your next marketing campaign.
Stage 1 – Plan, communicate and organise
Before you start, you need to lay the groundwork. It may seem like a time-consuming stage where much isn’t happening, but every minute that you invest in this stage will pay off, and the process will flow more effortlessly.
Plan what shots you want to take. This will help you decide how to set the scene, pick the perfect indoor or outdoor spot for shooting, and what equipment is needed. Taking staff photos for your website, for instance, will involve a completely different process than shooting images of your products.
This is why we always ensure that we communicate clearly with our client, in order to understand what the project is about, and what their desired end goal is before we start the shoot.
Organise the right equipment for the task. There’s a ton of photography equipment out there, and you need to make sure that you get the right tools for your photoshoot.
Stage 2 – Get to know your equipment
Even if you have the slickest camera on the block, you need to really know and understand how it works. There’s nothing worse than turning up at a shoot with new or unfamiliar equipment. Sometimes lights may not be compatible with a certain camera, or the camera may not be performing in the way you expected it to. That’s why investing in a professional marketing agency like us really pays off. We’ll organise the right equipment for the job and test it all out, to make sure that everything’s set and ready for the day of the shoot.
Stage 3 – Take your time
Even if you’ve planned everything in meticulous detail, even if you know exactly what you want to get out of the shoot, and you know everything there is to know about your equipment, it’s always best to take your time on the day of the shoot. Go over your notes from the planning stage before the day. Create a shot list, so you’re all set and ready to go. And as a basic rule, always aim to take at least three photos of each shot, so you have more scope to pick the perfect image later.
Stage 4 – Get it right in post-production
Here’s a disclaimer that’s worth remembering. The post-production phase of photography is designed to enhance your existing photo, not create a completely new image. That’s why the planning and the shoot are so important. While the post-production stage will help you ensure that your finished photos are as good as they can be, remember that there’s only so much you can do on a computer. If the original image is blurred, then it will never be 100% sharp, even after applying the best effects. Besides, the more time you’ve invested in the initial three phases, the less time it will take to produce the final image, and the quicker you’ll see the desired results.
If you’re looking to create some new product shots, profile snaps for your brand new website, or fresh visuals for your brand marketing and social media campaigns, then look no further. Contact us today to see how our team of experts can deliver the perfect result.