Give your message momentum.
E is for Effective. Did you know that email is 40 times more effective at acquiring new customers than Facebook or Twitter? E is for Envelope. Like a letter in a colourful envelope your title for your email will entice and cause the reader to open it. E is for Empower. An email must contain knowledge to take away, empowering the reader. E is for Entrepreneurship. Build relationships by using email addresses, people may not become customers today but rather at some point in the future.
M is for Message. Be very clear on what kind of message you want to deliver and make sure that the message is on brand and has clarity and purpose. (As far as purpose goes we recommend that you send emails with the purpose of enhancing your relationship with your current or previous customers which encourage customer loyalty and repeat business.) The message of your email must be compelling enough to be shared. M is for Multimedia. Including a video in an email leads to a hefty 200-300 per cent increase in click-through rate. M is for Mobile. Make sure that your marketing emails are mobile responsive.
A is for answer. The reader needs to have learned something about the subject leaving them more informed than they were. A is for Analytics. You need to be checking the analytics and conducting tests to see how effective your email campaign is. You need to be aware of how the people on your list behave – when are they most likely to open the email for example? A is for Audience. Don’t forget who you are writing to, always show empathy and add value. A is for Always. When sending a newsletter always send it at the same time, if it’s 1pm on Tuesday afternoon, that’s 1pm every Tuesday afternoon.
I is for Incentive. Add value in the form of more content to be read later on, an offer to provoke action or even a free download or discount. Also, try offering a prize for some lucky new subscriber or a discount code for a first purchase. I is for include. Include an unsubscribe link, without which, you will be breaking the law. I is for image. Add images, there are royalty free image libraries out there if you are just starting out. I is for Interview. Break up your news occasionally with interviews with key members of staff.
L is for list. You will need to grow your list of contacts by creating a signup form on your website (create a form for newsletter signups and install a pop-up for first time visitors), by using a signup sheet at events and by driving signups through social media (put your signup form on your social channels). L is for landing page. Give people a clear call to action and drive email signups way up. L is for Laugh. Add humour. L is for love. Show love to your readers, make sure that they love being associated with your brand.
If you need help to run an effective email marketing campaign why not contact us on 0117 4034022 or at www.cre8ion.co.uk
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.
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