Give your message momentum.
It seems that every time I am searching a site these days on my iPad a box pops out in the corner like the troll in the story,“Who’s that trip-trapping over my screen?”“Errr….it’s only me, I was just trying to surf the net…. Why can’t I seem to be able to hit that blinking X to get rid of you?”
If you don’t know what I‘m talking about……
…Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface display area, usually a small window, that suddenly appears in the foreground of the visual interface. (Wikipedia)
Most people would agree that pop-ups are a bit frustrating, especially when they position themselves right in front of what you were trying to read. For those of us working online, installing pop-up blockers and ad blockers is a must.
However, if you are trying to engage with your customers through your website pop-ups can really help. Pop-ups have been shown to sizeably increase conversion rates through building relationship with customers and increasing your database. Many customers will not make a purchase on their first visit to your website but if you can acquire their email address with a pop-up form you will be able to redirect them to your site at a point in the future when they may be ready to make a purchase.
Here are some handy hints for how to optimise the use of pop-ups on your website.
Make sure that your timing is right. Pop-ups will come across as “in your face” and off putting if they appear straight away and the user is just browsing. If you have a look at your analytics, see the average time users spend on your site, you could then time your pop-up accordingly. Try to engage rather than interrupt.
Use pop-ups to help you grow your audience organically. Offer an incentive such as a discount for filling in a pop-up contact form and then you have email addresses to direct customers back to your site again in the future. It is very easy then to view engagement with your pop-ups via analytics.
Make your image eye catching and interesting. Copy needs to be succinct with a strong call-to-action. Many visitors are accustomed to closing pop-up boxes immediately, so you only have a second to get their attention.
If you need any help to put pop-ups on your site please contact us.
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.
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