You want to post a blog on your website but you need to know how to optimise your blogs to rank with search engines. Maybe you are wondering how to generate traffic and leads with blog posts on your website? We’re here to help you with your content marketing, so read on to discover more about content with intent and SEO.

Empathy

The first thing you want your content to be is readable and interesting, then searchable. Your visitor has a problem, a pain point that needs solving. Their intent is to find information to help them or that will act as a signpost to a product or service (hopefully your own) to resolve the situation. Put yourself in your reader’s shoes. Even if your website blog is easy to find and the content solves your visitors’ pain point, they’ll give up reading it if it’s too painful.

Firstly, use the kind of language that they would use (you can easily search out your visitors’ demographic using analytics).

Secondly, don’t try to incorporate as many key words as possible. Focus on only a couple of long-tail keywords per blog post and try to incorporate the key words into your title tag (in first 60 characters), headers & body, URL, and meta description. This is great for ranking purposes as you are answering your visitors’ intent, their search for an answer ends at your site and they may well become your customers. E.g. Maintaining your home on a budget. (Blog post on a website selling tools).

Add Value

Concentrate on the problem rather than the solution. This might sound a bit strange, but if you keep thinking about the problem you will find multiple ways of solving it and this can generate relevant, regular blog content. Once you have identified the goals and intent of your ideal readers, you can regularly deliver content organically that is always relevant to them whilst using your search terms consistently.

A lot of content marketers struggle with optimising their blog posts for search. The truth is, your blog posts won’t start ranking immediately. It takes time to build up search authority. But when you publish blog posts frequently and consistently optimise them for search while maintaining an intent-based reader experience, you’ll reap the rewards in the form of traffic and leads long-term.
(HubSpot)

868758B6 B7C1 41DF 87B4 3C4459D8ABDE 1024x744 - Intent-Based Blogging and SEO - Making Your Words Worth More

Evidence

When you blog regularly about the products or services your company offers it’s good to post testimonials of people that you have already helped in line with your narrative. We all like stories, hearing about other people’s experiences makes it easier to relate to a service or a product. Whenever we are being sold to, we are always subconsciously on the lookout for deception. We don’t want to spend our hard-earned cash on a product presented as far more valuable than it is in reality and we’re more willing to believe in what’s being advertised if we can identify with the source of the information. An image or video of the happy customer to accompany the blog is an even better strategy.

We hope that our advice will make your words worth more without you having to become a Wordsworth! For further help with blogging or for your wider marketing needs please don’t hesitate to contact us.

Sign up to receive our weekly media insights