Helping businesses understand their “why” and articulate how they help people is a skill we at Cre8ion have developed through listening.
Our 360° marketing process normally begins with our workshop and helps us to dial into the struggles of a business, bringing them to “next level” thinking which enables them to do more with what they have.
Clients who have journeyed with us have benefited from a few simple tools that I would love to share with you.
Telling the story of when.
Knowing when you decided will help you to find out why you decided. There is a link between the two. It’s when you made a choice that life could be done differently.
It’s where you said, I will be the person to make a difference.
Telling the story of now.
How are you right now? Where do you find yourself? What expectations have you set for yourself and where do you feel you should be? What do you enjoy most?
Even in a business you started, you might not enjoy everything. If you are in the role you dreamed of, where do you think you could make the biggest difference?
Telling the story of your dream.
Alignment is powerful. Don’t forget why you started. How would this play out if all the stars aligned and everything you touched turned to gold? Essentially, what does the best future look like for you? It’s about knowing what the future holds and making steps today to achieve it.
Planning beyond the pain point.
Now… make sure you take your audience on the journey with you.
Brands that have meaning in today’s market find a home in our hearts.
What they are committed to is what determines whether there’s a space in our hearts for them… What do I mean by that?
Well, remember that as a business you are solving a problem, but how you solve the problem is really important.
Now… make sure you take your audience on the journey with you.
Brands that have meaning in today’s market find a home in our hearts.
What they are committed to is what determines whether there’s a space in our hearts for them… What do I mean by that?
Well, remember that as a business you are solving a problem, but how you solve the problem is really important.
Plastic Straws are being replaced by paper ones, even pasta ones!
If you solve someone’s pain point with your business, you win their mind. If you do it in a way that engages a generation who wish to take more responsibility for the environment you’ll win their hearts.
Your brand mission (purpose) gets people’s attention, your brand vision (end goal) inspires a movement, you brand values (focus) help people be responsible in their choices.
When you have a plan beyond the pain point, you secure a relationship that can last a lifetime.