According to Webdam, video on social media gets 3 times the number of inbound links than plain text posts.
If you want to get a following you need to commit to double downing on video as a short, medium and long form strategy.
Our focus at Cre8ion is to tell the right story in order to get the right enquiry. Video speeds this process of engagement up because we are all conditioned to focus on the moving picture.
It’s all about that escape from one world to another, a moment’s distraction through attraction. Mundane scrolling becomes a moment that makes us smile, think, question or share.
I’m a great fan of Liverpool and watching the latest credits for the Champions League gave me great pleasure. I loved seeing the team lift that number six trophy the first time and then reliving that incredible moment each time I watched the credits. Unbeatable. Within a few short hours of release of the latest credits, the community that is Liverpool had edited that moment to reflect the journey…
Why is this such an engaging piece? It just works. It’s fun, it evokes empathy (we all enjoyed the journey), but sharing it with fellow fans helps us relive the moments that made it a season to remember.
Here are the four successful ingredients that video brings. Commit today to using video as a strategy to engage your audience…
1. It’s quick
Video is processed in our brains 60,000 times faster than text. It immediately ignites emotion and personal connection; enticing viewers to seek more information.
2. It grabs attention
Video catches the eye because it’s moving. Social media posts with video have 48% more views.
3. It’s expected
If you are serious then using video validates your commitment. There are over 1.9 billion people using YouTube, over 8 billion video views per day on Facebook, 10 billion videos watched each day on Snapchat and 50% view rates on LinkedIn video campaigns.
4. It’s shared
When it impacts you want to share it. Social media posts with video generate 1200% more shares than text and image content combined.
Video content that wins is content you know will add something to someone’s day. If you follow that model in your video content you’ll get it liked, shared and you’ll turn casual browsers into fans of your brand.
Remember, social video isn’t always about making sales immediately, it’s about building a fan base. Just like with the sports business, followers love the team and eventually buy the merchandise (kits, mugs, flags).