Give your message momentum.
So what made you open this post? Was it the title? What kind of titles will your audience want to open? How do you write an effective title? Read on….
(Less than 50 characters… Enough said)
(Make titles actionable)
(Include a statistic or figure)
(What demographic are you chasing? What kind of thing are they interested in? The longer you publish on your blog and analyze what works for your audience, the more your blog title strategies should be based on your own data and then titles can be written according to audience’ taste.)
(Obviously they need to be used effectively and in context.)
(Be Specific. A specific blog title tells the reader which questions you’re answering and information you’re providing.)
(Offer advice on the “best way” to do something. Great for SEO. It matches searches exactly.)
(Again, great for SEO. People are more often searching the easiest way to do something over the best way to do it.)
(Use compelling adjectives and adverbs. That’s much better… I mean… infinitely augmented)
(Use exact numbers. Vague or approximate figures could make it harder to trust the reliability of your info.)
(Drop a famous name.)
(Create a sense of scarcity or urgency – ie. better hurry up and read this blog before anyone else does.)
(Don’t lose your audience’s trust with a title that promises the world and does not deliver – they will not click through your blog next time they see it and that means they won’t buy your product either.)
(Make sure you use fresh information.)
(Use evocative language.)
(It piques everybody’s curiosity to find out how other people “made it”. This kind of blog title gives insight into how we, too, might be successful.)
(Pit two products against one another while capturing traffic for both services. A title like this allows you to write two separate, approving reviews for two services you offer. Genius.)
As a brand marketing agency we offer blog writing as part of our 360 degree service. If you need any help with blogging or any other aspect of your marketing please contact us.
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.
"*" indicates required fields