Principles and patterns allow you to process the themes around which you deliver. If you do anything for long enough you’ll get better at what you do and those principles and patterns almost become a subconscious act. That’s where you hit a flow, make sense of the information you are presented with, execute solutions and you even see business transformation.
Experience is a great tool and the more you have, the quicker you can deliver. The only limitation you have is your ability to organise the facts and interpret them.
Here’s how to leave an impact that is both lasting and scalable, by using frameworks to organise your facts. Have you ever wondered how people manage to scale on such a grand scale, people like Tony Robbins or Grant Cardone? The answer is that they use frameworks which have given them their own business transformation. They have perfected the art of presenting information into workable frameworks that build IP, and people are willing to invest thousands in them.
What are frameworks?
I’m not talking about software development here, the frameworks I’m referring to are a visual way of organising information and putting it at the heart of a business’s product flow, leading to business transformation. The four main products you should be building into your business are…
Done by you
This is essentially a community and hub of information that equips people for the journey. Often the content is FREE or a low ticket entry membership, but nonetheless, it is a value hub giving information for free that leaves people wanting to discover more. The patterns and principles create a yield.
Done with you
This is where mentorship comes in. You are paid to help internal teams working on key areas, but not all areas. Think in-house marketing that needs a video capacity or a business owner needing help to get results from their marketing. They reach out and enlist someone with more experience and then there is a joint responsibility as a list of prospects is created for the sales team to use to make sales.
Done for you
This is where you outsource projects. You’re still doing your part but large parts are done by the experts. A team can eventually go in to train internal teams once the infrastructure is in place. The “done for you” brings power and pace to solve a problem or deliver a project.
For the most part, businesses are appointed as an “outsourced option” and it is better to outsource if you don’t want the added expense of salaried people. However, hiring a junior to do your social as well as being your videographer and graphic designer will probably fail because that would be demanding too much for too little.
Outsourcing can give you access to a full squad of experts who can bridge the knowledge gap and move things forward. We have done outsourced projects for years so we can set the tone and keep you up to date with the tech. Outsourcing gives you a team that can push back and deliver excellent results while you focus on what you are most excellent at!
Done through you
This is the mastermind level of insight where a company scales to deliver exceptional solutions. This approach makes use of your knowledge and takes executive teams through a programme to build leaders and internal teams the right way.
For instance, if your business is scaling as an enterprise then taking software builds “inhouse” makes sense, but having a knowledgeable partner helps you in areas of recruitment, methodology and even profitability.
Framework tools makes sense of all of the above and you can create your own. Some frameworks still use SWOT or PESTLE but real IP is created when you build tools specific to your industry.
Taking a shape and telling a story helps to frame it. For example, a grid can serve as a framework for a vision: a vision board. This is a visual representation of where you want to head. Guess what? The shape also lends itself to a mobile and so you can take that framework to your phone’s wallpaper. The law of attraction, now in motion.
You see, a product without a framework is not scalable and it won’t stick in people’s memory. That’s why frameworks are so beneficial when it comes to training staff as you scale the demand for your products and services.
Frameworks create…
- Clarity – People know where they are headed.
- Measurement – A strong sense of progress.
- Discussion – How to traverse each stage.
- Process – A repeatable and scalable approach.
- IP – A way of presenting and processing your experience
When you have these things in place, education is easier and getting across key points in a busy environment is quicker. Frameworks are a great tool for shaping your business for the future and shaping others for peak performance.
Cre8ion are excited about our framework building workshop that can bring razor sharp clarity and help you build a scalable business.
If you are an established business looking to make your offering clearer with products, why not have a conversation with us around how you could apply frameworks to your offering and see business transformation.
This takes your IP and transforms it into a workable flow and that is why you don’t find too many good ones using Google – it’s because they’re valuable!