For us, 2025 was a great year for stepping into the unknown and laying a foundation for the future. Pushing global expansion was uncomfortable, yet according to the Autumn 2025 Trade Barometer from Santander, it was the right move. Growing businesses are building international reputations.
Having to deal with the seemingly never-ending voices of doom could destroy the hope of anyone looking to be entrepreneurial at the moment. I became hopeful when I heard the sound coming from the farming community.
In 2025, we binge-watched Clarkson’s Farm and were shocked to see the long hours and the level of stress and strain the farmers faced. Jeremy Clarkson did a great job of highlighting the plight of farmers and the sheer lack of understanding our administration appears to have around the importance of creating a generational legacy.
That is what hit me about Jeremy Clarkson’s series: It uncovered something shocking that the farmers were battling – a world with zero concern for building generationally.
Households. Creating households used to be the very best way to build wealth. As an entrepreneur, building this way fascinates me. It’s an ancient blueprint that needs to be revived.
As I enter my third quarter of business life with a bit more insight, I see it. We are creating successful one-termers (some less successful) without thinking generationally. However, we are ignoring historical patterns that created success for generation after generation.
It’s as if we have forgotten the purpose of why we build.
When we think generationally, we remain connected to our origin stories. Just reflect for a second, do you even know your great-grandparents’ names…? Hard, right.
I have not personally researched my ancestry, but those I know who have discovered new family members and clues to the future connected to their understanding of the past.
When society sees extending or building a family as a negative thing or unaffordable, or even doubts that having children is a good thing, we have taken a wrong turn. At what point did we start to listen to the narrative that building a family isn’t a good thing?
Businesses can be a very effective force for good within the family structure because we are biologically equipped to build generationally. I hope that over the next few years, traditional values will return in abundance and people will start to see that building a family legacy is a way of creating wealth and blessings for society as a whole.
Gen Z already seems to be starting to think more traditionally, having shunned the drink, drugs, and the illusion of free love; they are looking for meaning and searching for ancient paths rather than pursuing greed, control, and corruption.
For me, 2026 is about establishing generational connections and creating a legacy that lasts beyond my lifetime. This isn’t about my name; it’s about the family name. The brand. Can my generational line produce heroes who push back and transform lives in the future?
The farmers’ very livelihood is under attack by those who can look forward to comfortable pensions, and I believe the ‘unrest’ we feel is what Robin Hood felt! The Sheriffs of Westminster push agendas that were never voted for and quietly delete the things that matter to the electorate. The population has witnessed this behaviour before, and ultimately, it all ends with change.
Is it time for constitutional change? Will we see our monarch, William the Lionheart, step in? Will there be a resetting of the political class, or will people turn to God when all else fails?
I hope that there will be a return to community, family, and households.
For me, 2025 is the end of something – the old way has failed. 2026 is the year when what was lost will be found. In a world of AI, we still have discernment, and as the world begins to unplug, unsubscribe, and understand more of what human connection is about, we’ll be so much happier for it.
As data farms look to replace real farms, someone isn’t looking at the REAL data saying, “We are done”.
In the same way that our society has switched off from traditional media, I believe that we will switch off from its prescribed agendas and go back to falling in love, getting married, extending family, creating good business, and establishing healthier, safer communities.
Strange how that even sounds radical! The thing is, though, we are holding the receipts for the narratives that we have been sold, and the new generation that is emerging has seen them. Now they want something different.
In 2026, brands that celebrate connection, community, and a culture of celebrating family will ultimately secure their place for the long term.
2026 is the year of freedom, not control. The narrative we have been sold is well and truly dead. Here’s to family, faith, and flourishing – the old normal will be our radical, and that can be a great thing!