A Community to
Belong to
Understanding who your who is.
A Community
to Belong to
Understanding who your who is.
Create belonging with your brand by understanding your audience, what their ‘pain point’ is and how you are going to solve it.
Some brands aren’t so much ‘movements’ as ‘monuments’ because they failed to listen to what their audience needed. World changing brands are built around community. Educate and listen to a crowd to discover a targeted audience of investors, buyers and even partners.
Our Belong Process
We help you to identify and understand the demographic you serve. We’ll look at their generation, goals in life, interests, motivations and their frustrations, so that we can build an understanding of how they process information and help you to create empathy and add value to them.
Funnels are part of the buying journey, they are automated marketing sequences to help you track buyers’ behaviours and anticipate how you can add value to them based on their needs and their interaction with your brand.
Our websites can integrate the email journey and allow you to see who has opened up your emails and which content is making a mark. Create targeted campaigns directed to different groups’ main needs and pain points using automation. Set up once and then you are good to rinse and repeat. Data helps build your funnel, and as you communicate regularly you inspire longevity of opportunity.
With 600,000 podcasts in the world, and many people looking for an alternative to the mainstream media, podcasts are an excellent way to create a bond with your audience. Working together, we will help identify your audience on the airwaves and establish a profit path for you to create another sales process. Once we have this in place we will then work with you to craft a ‘magazine’ type show with scripting and interviews to give everything a polished, broadcast experience. Then we will record the shows over a short time period, help you distribute it to your audience and get them signed up and subscribing. Turn up your brand voice to a shout.
Purpose People is a like minded group of entrepreneurs, business owners and leaders who inspire each other to build businesses for impact and not just income.
There are two ways of joining the group. Either join for free on Facebook or go deeper with our dedicated paid platform where you’ll receive loads more content and value every month.
Establishing community using social media will enable you to serve people directly, adding value without immediate expectation. You’ll create empathy with people looking to get started, address challenges around scaling opportunities and give a face to the brand.
Belong: Recent Projects
We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.
Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.
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