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Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

Blog

Tracing is cheating

We’ve all seen it, all had it, all wondered if it’s worth it. I’m talking about plagiarism.  I used to get really frustrated when people took my hard researched, experienced material and the crafted frameworks that I had spent years building, then changed a few words and passed it off ...

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Smart living requires smart thinking

So I got an email saying “Black Tie” event. I read it again. An awards night and HUM4NS had been chosen as a finalist! The Great British Entrepreneur Awards again. Last time it was Cre8ion that was picked, back in ...

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Leveraging the power of Distraction and Discernment

A few weeks have passed since my trip to the USA and Mike from Moxie International was back in the UK for a whistle-stop tour.  While Mike was staying with us we made a brief trip across the country to ...

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Purpose, the true crusade

There’s a funny thing about purpose… which is that it isn’t funny. It’s something that gets talked about a lot but few find it and even fewer double down on living by it.  For me, purpose is an anchor, not ...

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Time to go back to the future

Marty McFly and Doc travelled across time to changethe course and direction of Marty’s family and Doc found love. The choices they made shaped the course of their lives and the complexities that arose featured in subsequent films. Happily, everything ...

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California sun and a race to be won 

As I sit back at home in the rainwashed British Countryside at Irwin HQ, I’m still amazed that just over 24 hours ago I was in California. On the last day of my stay, the sun disappeared, as if England ...

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California Dreaming to Reality

I found myself at the headquarters of Moxie, a company in Sacramento, hosted by a family I had spent the last few days with. It was there that I received a notification I never thought I’d see in my world:  ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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