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Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

As entrepreneurs we are used to going it alone and it can be lonely at the top. Well, I have surprise for you! What if I told you I have already found nearly 800 like-minded entrepreneurs who want to meet up? They are committed to purpose and learning, as well as to hard work. They aren’t perfect…

Authentic storytelling avoids PR disasters 

So, a royal photo gets published and within a few hours, the internet is ablaze with conspiracy theories.  A family photo published of Princess Kate, flanked by the royal brood, seemed innocent enough to the untrained eye as an answer to the public’s growing concern, ‘Where is Kate?’  After all, …

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Don’t worry about me pitch-slapping you 

Pitch-slapping – the most insightful term I have come across describing a LinkedIn DM for about 20 years!   For the record, DM’ing people can be a good thing. However, there is an insatiable collective of hustlers (somewhere out there) looking …

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The quest for rest and purposeful choices.

Funny how taking time out is necessary when you want to change the world. Most people take time as an annual leave block but for a business owner or entrepreneur taking time out in this way can be a little …

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The Sky’s Not Falling Down

What is catastrophising? It’s fast-forwarding to the worst possible outcome regardless of facts, process, or evidence. The very opposite of positive thinking. I’m not talking about taking risks, at times we have all taken risks and worried if those risks …

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When purpose makes pleasure guilt-free. 

Purpose vs pleasure. Is it possible to have both at the same time?  It’s a challenging question as purpose is often pursued at the expense of pleasure (running a marathon for a worthy cause for example) and then purpose is …

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The Age for Heroes to Rise

Many of us were packed into the cinema to watch Avengers End Game, back in April 2019. It represented a journey of some 8 years from Captain America in 2011 through to the epic conclusion of the Thanos era. An …

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Self Will vs Divine Purpose 

We all have the power to choose. Some call it free will. We dictate how we are going to live our lives. Circumstances will always affect us and can certainly limit our options, but choices remain.  As we grow, the …

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.

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