Make Sure the Real Thing Doesn’t Go Flat By Using the Wrong Ingredients.

Are you looking for innovative ways to remind your audience about why they love your brand as we come out of these difficult past three months? Speaking of revitalising brands, did you know today marks the 35th anniversary of the release of Coca Cola Classic, the marketing success story born out of failure?

On April 23, 1985, The Coca-Cola Company committed what has been named ‘the greatest marketing blunder of all time’ by announcing that it was changing the formula for the world’s most popular soft drink. It was a move intended to ‘revitalise’ the brand as consumer preference for and awareness of Coca Cola had been slipping over recent years.

“New Coke,” the first attempt to change the drink’s formula in 99 years, had the opposite effect and threw its consumers into unexpected turmoil. People disliked the idea of a new formula so much that they hoarded the remaining stock of the old formula Coca Cola in their basements. One man in San Antonio, Texas, drove to a local bottler and bought $1,000 worth of Coca-Cola. Everyone was talking about Coca-Cola, some even writing songs to honour the old taste. Protesters carried signs with “We want the real thing”.

 By June 1985, The Coca-Cola Company was getting 1,500 calls a day on its consumer hotline, compared with 400 a day before the change. Customers were not happy.

Then, on July 10th 1985, thirty-five years ago today, Coca Cola bowed to pressure and rereleased a version of the previous formula and renamed it Coca Cola Classic. New Coke was eventually phased out. Two network newscasts told the story of Coca Cola Classic’s return and it made the front page of virtually every major newspaper. Consumers applauded the decision and the Coca-Cola brand soared to new heights.

Ironically, the brand did get revitalised, if by default rather than design.

Coca Cola discovered in a roundabout way just exactly what their customers did and didn’t want. The discovery cost them dearly in the short term, but their ability to turn about-face and admit they had gotten it wrong meant that they were the long term winners.

What does this have to do with us as we emerge from lockdown?

Are your customers still happy with what they are getting? Are they even able to continue with what they have always had? Maybe things have changed and now it’s more about HOW they access or even hear about your products and services. People have an expectation now of digital capability and not every business is there yet. If products and services cannot be accessed and procured easily via digital means the chances are that a rival with that capability will win the custom.

Cre8ion is a 360 brand marketing agency, which means we can cover all your needs. We can ensure that your organisation is both visible and easy to access on digital platforms. As well as apps and websites, we can help you to stay on top of your social media – it doesn’t have to be a headache. We can help you to structure your social offering with regular, attractive, well-written content.

We helped WE Bridge Academy, an English Language College, to become more accessible by creating a new brand and digitising their whole application and payment process.

WE Bridge Academy teach and train overseas students to write and speak English to enable them to study at university. They needed a web presence that would deliver and their marketing material was due for a reboot. 

We re-branded the Academy with a bold emphasis on painting a future picture. With a strong story, we helped them to create empathy with potential students and we set about creating a new logo, creative strategy, and brand along with a new website with an emphasis on ‘connecting’ prospective parents, students, and agents with a personal touch. 

The website became a digital platform that could both house videos and simplify a complex (dated) application program. A steady stream of applications followed and adding LIVE chat to the website proved to be a resounding success. 

So, why not raise the bar, hire our hand and revitalise your brand?

The Twelve Digital Marketing Days of Christmas

On the first day of Christmas Cre8ion sent to me a workshop with a marketing strategy.

On the second day of Christmas Cre8ion sent to me two U.S.P.s
…and a workshop with a marketing strategy.

On the third day of Christmas Cre8ion sent to me three creative strategies (choose one),
…two U.S.P.s
…and a workshop with a marketing strategy.

On the fourth day of Christmas Cre8ion sent to me four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the fifth day of Christmas Cre8ion sent to me a five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the sixth day of Christmas Cre8ion sent to me six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the seventh day of Christmas Cre8ion sent to me seven social posts,
…six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the eighth day of Christmas Cre8ion sent to me eight in our logo,
…seven social posts,
…six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the ninth day of Christmas Cre8ion sent to me nine staff a working,
…eight in our logo,
…seven social posts,
…six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the tenth day of Christmas Cre8ion sent to me ten seconds of video story,
…nine staff a working,
…eight in our logo,
…seven social posts,
…six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the eleventh day of Christmas Cre8ion sent to me eleven websites growing
…ten seconds of video story,
…nine staff a working,
…eight in our logo,
…seven social posts,
…six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

On the twelfth day of Christmas Cre8ion sent to me twelve new clients,
…eleven websites growing,
…ten seconds of video story,
…nine staff a working,
…eight in our logo,
…seven social posts,
…six branded items,
…five star quality logo…,
…four statements of Mission, Vision, Values and Onliness,
…three creative concepts,
…two U.S.P.s
…and a workshop with a marketing strategy.

Have an amazing Christmas and New Year and we’ll be back at it on 2nd January 2019.

Much love

Team Cre8ion

Genesis, Making your Future Faster

Business start ups and entrepreneurs are often short of time (and money) when it comes to designing a decent brand to showcase their product and connect with their audience. Often the temptation to just “do it yourself “ (saving time and money) can lead to a poorly executed brand which fails to communicate the true quality of the product or service and engage the desired audience, wasting your valuable time and spending your limited resources in the wrong area.

We get it. We also understand the need for fast, cheap and great which is impossible to find, or so it seems.

How is it that technological advances have accelerated the pace of our culture, causing us to expect the instantaneous and yet the process of designing a brand remains relatively slow? So many of life’s requirements are available to order on the same day…..meals, flowers, furniture, clean laundry, instant answers on Google, groceries…. Who waits for anything these days?

Cre8ion understands the power of designing large bespoke brand builds but for start ups this type of investment of time and money is impractical. Money is needed for more pressing concerns such as rent, deposits, legal fees, accountants and even your first hire. What if we could remove some of the time and expenditure associated with a brand build?

We decided to respond to the instantaneity of our culture by making branding available on the same day using brand automation. Now, within just ten minutes, via the GenesisBrands website, a new brand can be born. Genesis is instantaneous, inexpensive, innovative, inventive and for business start ups it’s indispensable.

Fast, Cheap, and Great, find out more with our Genesis blog.

How to Build Great Brands

You have a great idea and a great product but how do you communicate to your customers how much they need to buy it? You need more than a logo or graphic design, you need a brand, but where do you start? Well, firstly, a great brand must have empathy with the audience. So, put yourself in your audience’s shoes and feel their pain. How will your product take their pain away? Secondly, ask yourself how your product will add value to your audience’s life. How will you make things better for them? You need to engage your audience and communicate to them how you can make things better. A good example is G.L.Integrity, one of our clients, who have identified their audience’s pain point – ie. that they have not fulfilled the expectations they had of life when they were younger. G.L.Integrity helps people to discover their purpose – what they want ultimately to achieve in life and, by dint of clever financial planning, makes it better by helping them to reach their goal. In order to engage your audience, you must get your story straight – telling the right story gets the right kind of enquiry. By telling the right stories Cre8ion has helped schools to reconnect with their parents and art galleries to paint the bigger picture. What is your measure of success? How do you want to grow? What exactly is it you are looking to increase? Increased numbers of clients, staff, premises or number of sales? Ask yourself the right questions in order to get to the heart of what you do and why you do it. Then you can devise a strategy which will add value by conveying the right message, telling a consistent story across all your communications, increasing your influence and achieving the desired growth.
At Cre8ion we specialise in brand marketing. We would love to take you through our branding workshop where we can help you to answer all of the above questions and create a brand that engages your audience, communicates how you can add value and creates the right culture. www.cre8ion.co.uk

Retrospect: Our Top Designs From 2018

The August Bank Holiday has just gone, and our epic summer is nearly over. We thought we’d greet autumn, the season of harvest by taking stock of our best work so far. Here’s a selection of our top three designs from 2018.

1. GL Integrity Brand

One of our favourite projects of the year is undoubtedly the GL Integrity Financial Planning brand. As one of the most innovative brands that we’ve ever had the pleasure to work with, GL wanted to build a financial advice brand that displayed a friendly and approachable attitude. As specialists in financial planning, GL aim to give their clients direction and confidence by aligning personal and financial goals to what matters to them the most. In terms of branding, they wanted to communicate trust, functionality, and longevity, without looking too corporate.

social media, digital marketing, brand marketing, marketing strategy

Working together, we created a brand new look for GL, complete with branding and logo design giving them an approachable feel with a professional flair. Bringing the best of Design, Digital and Production departments together, we designed and built a professional website with the new brand in mind.

social media, digital marketing strategy, brand marketing

We then followed up with video content: a short introduction to explain the principles of GL Integrity, and a testimonial from one of their clients which assists in building a rapport with their existing and future clients.

2. Filton Avenue Welcome Book 2018

This year, we’ve also worked on a new project for one of our most loyal clients Filton Avenue Primary School. A few years ago, we’d already designed their new brand and marketing strategy, built a new website and developed app technologies that allowed parents to get access to all the information they needed in order to see their child’s journey. We also created branded welcome packs and uniforms for the school. This ensured that their brand worked well across all platforms, giving the school a unified and consistent feel.

social media, brand marketing, media marketing strategy, brand

To keep communications fresh and showcase the exciting new developments of the school, we regularly photograph students in their learning environments. This year we’ve also designed a new welcome booklet for the school, with a fresh and modern feel.

social media, digital marketing strategy, brand marketing

3. Cre8ion Marketing Workshop Booklet 2018

Now onto our best-kept secret. At Cre8ion, we’ve worked on a special booklet to make the workshop element of our 360° process more effective. We’ve enjoyed the role reversal of designing marketing materials for ourselves rather than a client. This is not something we often get a chance to do, and the experience has been immensely satisfying. We’ve loved to revisit our own company branding in order to showcase our best capabilities in an authentic and coherent way. The booklet is an active working document for the workshops that we run for our clients, where design and function come together seamlessly. We can’t reveal much about the content, but here’s a little preview.

If you’re looking for a professional brand marketing agency that will work with you to tell your unique story in a way that engages your dream customer, contact our team for an informal chat to see how we can help.

A Phone Call Away to a Successful Brand

Effective brand marketing doesn’t just end when a new website for your business is launched. ‘Aftercare’ is vital in digital marketing when you want to establish a strong brand identity. The good news is that, with our client services, you’re never left to conquer the digital marketing landscape on your own.

Ready, steady, brand!

At Cre8ion, we pride ourselves on our unique 360° marketing model that we offer to all our clients. (And if you don’t think your business needs one, think again! Read our previous blog post to find out about all the great benefits you could gain from a unique marketing strategy.) But successful marketing is more than just having a great marketing strategy. It’s also about how your brand identity is implemented after your brand new website is launched. To help you make your marketing strategy work in practice, we’ll provide you with an essential brand toolkit that you can use to promote your business across multiple media streams, from digital to production to editorial. But we’ll do more than that. We’ll also provide you with ongoing support throughout your journey.

24/7 tailored support

We believe that “Ongoing communication promotes ongoing business growth.” This also means ongoing support. After we’ve built and launched your new website, we’ll look after you by offering a hosting package that includes 24/7 site uptime monitoring, weekly backups, a dedicated virtual private server (no shared hosting) and minor content amends. This is all part of our hosting package that you’ll receive after your website goes live, so you’re never left to face any technical issues on your own. 

All it takes is one phone call

With our client services, we will work together to achieve consistent results using our 360° marketing tools. And we’ll always be on the end of the phone to provide support with any issues you’re having, whether you need us to update your website, talk about more services or you would just like a chat about how things are going now that your brand is up and running. Working together as a team, we won’t leave you to do it alone.

So if you’re ready to boost your business by investing in a new brand marketing strategy, contact us today.

Why Your Business Needs a 360° Marketing Model

Brand marketing works. Especially when it’s based on a 360° marketing model, unique to Cre8ion. But how is this approach different and what can it do for your business?

What is 360° marketing?

It’s no secret that effective brand marketing can help you get your business to the next level, boost your sales and showcase all that’s unique and great about your business. But our 360° marketing model goes beyond that. It ensures that everyone in your team is on the same page when building your brand marketing strategy and that your story gets told to the right audience across multiple streams of Design, Digital, Editorial, Production and Marketing. In other words, our model creates effective changes that last.

How does 360° marketing work in practice?

First, we want to get to know your brand as it currently exists. We want to meet you and your team and distil what’s truly unique about your business. That’s why we conduct a workshop with you to discover the ‘why’ behind your company. This meeting enables us to find out exactly what it is you want to accomplish and marry that with your mission, vision and values to produce a truly tailored marketing strategy to tell your unique story. As an added bonus, we also conduct P.E.S.T and S.W.O.T analyses to get to grips with your strengths and weaknesses. This valuable knowledge is what enables us to move forward to the next stage.

Building your Creative Strategy

Taking what we learned from the workshop, we apply our marketing knowledge and creative thinking to build a marketing strategy that is specific to you. And to make sure you’re happy, we’ll produce three creative brand concepts for you to choose from before we start telling your brand story.

How a brand is built

Once we’ve established your preferred creative strategy from the three options, we’ll build the best brand toolkit for your business to succeed. This includes an in-depth brand guide document outlining typefaces, logo use, imagery and more, all packaged and supplied digitally so your visual identity can be communicated expertly. With this valuable visual identity, your company will have a consistent visual presence across office design, vehicle graphics, business stationery and much more.

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The results of George's work with Win Win Property Buyers. The tri-fold leaflets have arrived! ☺️🖨️ #Cre8ion #marketing #print #leaflets #graphicdesign #property #propertybuyers #graphics #trifold

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How a brand is implemented

Once we’ve built a distinctive brand and created the accompanying tools, we’ll put your brand to work. That’s why we have a talented team that can implement your brand across multiple media streams. We can build a company website that takes your breath away, complementing it with regular editorial content written with SEO in mind to always keep people interested. We’ll also produce stunning photography, promotional videos and service all of your visual print and web needs with our graphic design services.

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Of course what campaign is complete without an email!? @albaciobristol 😃💻 #Cre8ion #marketingdigital #EmailMarketing #emaildesign #email #design

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With you every step of the way

Once your brand has been put into action, we’ll work together to achieve consistent results. Whether you need us to update your website, discuss additional services or just like a chat about how things are going,  we’ll always be just a phone call away, ready to provide support with any issues you’re having. So, if you’re ready to take your business to the next level, contact us today.

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Great day @execfoundation #values #business #growth #planning

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How to Utilise Your Business Landing Page

A good landing page is a must if you want to ‘make it’ in the world of digital marketing. It’s a focused marketing tool that may be your client’s first impression of your company. So you want to make sure it’s spot on. Here are five simple tips on how you can maximize the usefulness your landing page.

1. Focus on the purpose of the Landing Page

Landing pages are one page structured to focus on getting one main piece of information across to your client; so ensure that your audience knows what they’re getting. Be clear on the structure and content of your landing page and don’t overload your customer with tons of information. Keeping it clean and clear just as we did with the GL Integrity Financial Planning Passport Landing page:

Here’s a landing page made for our client GL Integrity Financial Planning which expands and reflects upon their website design- clear, concise and visually stunning.

2. Increase Traffic with Promotions

Landing pages help to steer traffic to your website. Excellent for new sites, but what if you’re getting lots of traffic to your site already? It can still help. Returning traffic is just as important.

But don’t expect all your visitors to just keep coming back for free. With so many other companies targeting them, why should they? Give them a juicy incentive that they simply can’t resist (such as an e-book, a discount voucher or a free course). Of course, this applies to new clients too.

3. Newsletter sign-up

One simple yet effective landing page can include a newsletter sign up form. This type of landing page can encourage new subscribers and is perfect to be shared on company social media pages. In addition, recording engagement and monitoring email lists can help to gage visitors and trends, maximising your marketing potential. It can be said that monitoring the habits of your visitors is paramount to the success of a company’s online presence.

Here’s another landing page made for our client GL Integrity Financial Planning which again has one clear goal like all landing pages should.

4. Showcase your product with a video or stunning visuals

Your customers will be far more likely to make a purchase if they can see your product or service in action. According to Kissmetrics Blog, customers are 64-85% more likely to buy a product after watching a product video. So integrating a professional video or photos into a landing page devoted to entirely to one product in order to boost its performance makes sense. Haven’t got product video or photography yet? Get in touch with our talented team of video producers and photographers – they’re always on the lookout for the next exciting project.

Cre8ion studios Vimeo

5. Condense the text

We all know what a pain it is to read a long chunk of text on a digital screen. Avoid this common pitfall by using bullet points, condensing your text to the bare basics, and using short, energetic sentences. Oh, and don’t forget to proof-read before you publish. Read our top five essential tips for proof-reading your marketing on our previous blog post.

social media, digital marketing agency, digital marketing strategy

If you’re looking to revamp your website or develop your marketing strategy this year, then contact our team at Cre8ion today.

Start the New Year With a Brand New Video for Your Business!

What better time to refresh your marketing strategy than the New Year. And it doesn’t have to take up all of your time – you can take a small step towards replenishing your brand marketing approach by investing in a new marketing video. Why? Because video matters.

We’ve talked excessively about why video matters on our previous blog posts. We said that visual content is 40x times more likely to be shared on social media, compared to other types of media. It makes sense then that 74% of social media marketers rely on visual content to create their social media marketing campaigns. And Cisco’s Visual Networking Index projects further growth in video marketing – by 2019, 80% of global internet traffic will come from video. And you want to be ahead of this trend to ensure that your marketing strategy keeps your customers engaged.

Source: An Infographic to know 31 Video Marketing Statistics

While facts and figures are important, we all know that global statistics don’t always reflect the situation closer to home. So let’s hear it from three UK-based businesses and our clients who use video in their marketing strategy.

Case study 1 – Maddox Gallery, based in Mayfair, London

When it comes to selling art, visual content is everything. Our clients Maddox Gallery in Mayfair have gone a step further and launched their own video channel Maddox Gallery TV as a way to offer a different, more enriched visual experience for their clients. Maddox also know the importance of great video content on social media. They know what we preach as a marketing agency – that a video is 40 times more likely to be shared on social media than other forms of content. Although Maddox share a vast number of stunning images on their social media channels, they frequently rely on us to create fresh video content for them. Their Instagram account is bursting with enticing videos that we’ve put together, promoting their artists and their incredible work, engaging art enthusiasts and art investors from all over the globe.

Case study 2 – Oportfolio, Personal Mortgage Advice Company based in London

According to research by Animoto, ‘4 times as many consumers would rather watch a video about a product than read about it’. This is why, as well as building a website that allows users to complete mortgage applications online at just the click of a button, our production team at Cre8ion have produced a number of striking videos for Oportfolio. These videos tell the story of how they can help their clients in a simple and friendly way, share the results of how they have helped their clients and communicate the impact of their growing charitable activities. Our digital team worked closely with their brand team to ensure ‘Every Step of the Way’ was at the heart of everything we built. This award-winning team now has an award-winning web presence that counts.

Case study 3 – iDeeter, a brand new social media community

iDeeter is a new social media community focused around asking questions and people sharing ideas. They needed a big picture video to share at focus group meetings, investor seminars and have a presence on the launch of their website. This video mixed Cre8ion’s unused footage with some stock shots while scripting the story with these elements in mind. Setting the scene and pitching your story has helped this new social network gain masses of traction.

To get your year off to a good start, contact us today and find out how we can boost your marketing strategy by creating a stunning video for your business.

Simple and Effective Last Minute Christmas Marketing Ideas

With Christmas just around the corner, you probably have your festive marketing strategy plan worked out to a ‘T’. Wait… You don’t? Don’t panic. There’s still plenty of time to make sure your customers are engaging with your brand during the ‘festive season’. Here are three simple, yet highly engaging Christmas marketing ideas to help you make the most of it.

1. Send a box of festive goodies to your most loyal clients

This may seem like a costly and time-consuming endeavour, but remember that you’re not doing this for everyone. You’re only targeting your most loyal customers. Draw up a list of customers who have purchased most of your products or services this year, given you excellent feedback on social media platforms or simply been amazing. Make sure you have their current address and send them a little festive present in the post. If you’re stuck for ideas, here are a few for you to consider, depending on what type of business you’re running:

  • a personalised trinket with your customer’s name printed on it (a keyring, a calendar, a pen etc);
  • a box of scrumptious Christmas treats (mince pies with your customer’s initials, personalised chocolates, mini treats for the Christmas stockings);
  • a special blend of Christmas tea, custom-made for your business.

Don’t forget to include a personal message, thanking your customer – this can make all the difference and really set you apart from other brands who are using the same festive tactics. Make sure you make your customers feel like VIPs.

On that note, here’s a special gift we gave to Yate Academy this Christmas – a Cre8ion sponsored Christmas tree!

2. Launch a festive social media campaign

It’s the ‘festive season’ so use it to its full potential with an engaging social media campaigns to boost your digital marketing strategy. Here are some ideas to consider:

  • host a competition on your social media channels, asking what your customers’ favourite Christmas song is.
  • ask your customers what they’d like to get from Santa this year.
  • host a Christmas raffle, giving away a small present every day in the run-up to Christmas.
  • post some Christmas-themed videos (for example, unique ideas on how to wrap a Christmas present, what gadgets to get for the man in your life, or what colour scheme and decorations to choose for your Christmas tree this year).

social media, brand marketing, digital marketing agency brand marketing

 

3. Send your customers a special discount voucher

This may sound basic, but who doesn’t love a free voucher? If you are doing this via email, make sure your email marketing campaign doesn’t sound too sales-ey. And don’t offer a voucher, giving a discount on your products and services – hundreds of other businesses are already doing that!  What you want, is to set yourself apart from them. How can you achieve this?

First, spend some time getting to know your clients on a personal level – imagine what kind of present would add value to their lives during this Christmas? For instance, if your business is offering property mortgage advice, avoid offering your customer a discounted rate for their next appointment. Try to be more personal than that…

If you’ve helped a family secure a mortgage on a house this year, get all their members matching festive socks. If you’ve dealt with a single home-owner, treat them to a dinner voucher at a fancy restaurant. If you don’t know your customers that well, you could still offer something general but useful. For example, everyone needs Christmas cards this year, so why not give your customers a voucher for purchasing Christmas cards from an online retailer, leaving them free to choose their favourite design? (There may still be time to affiliate with a partner who can help you boost your festive marketing strategy.)

social media, brand marketing, digital marketing agency, brand

Remember – your Christmas present doesn’t have to cost a lot, it just needs to be personal and unique! In fact, it’s low-cost Guerrilla marketing techniques like these that can make your business stand out and stick in people’s minds. As an added bonus, your business will also get a reputation for being generous and caring about clients/customers.

If you want some more ideas on how to boost your brand and marketing strategy – not just this Christmas but for the year ahead – contact our team of marketing experts today.