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Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

Don’t worry about me pitch-slapping you 

Pitch-slapping – the most insightful term I have come across describing a LinkedIn DM for about 20 years!   For the record, DM’ing people can be a good thing. However, there is an insatiable collective of hustlers (somewhere out there) looking to satiate their thirst for money at your expense.  A …

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Turn your WHY into a MUST!

At heart, we are all storytellers. Each day we wake up and our actions and the choices we make form our life’s narrative. Choices we have made form memories that live on and play out in our minds and with …

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The Confidence Matrix

Authentic businesses have a quality that stands out above the rest. Confidence. The best networkers have it and the best brands carry it too.  Confidence comes from having an identity, self awareness and a clear direction.  So what creates confidence …

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Smart living requires smart thinking

So I got an email saying “Black Tie” event. I read it again. An awards night and HUM4NS had been chosen as a finalist! The Great British Entrepreneur Awards again. Last time it was Cre8ion that was picked, back in …

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Leveraging the power of Distraction and Discernment

A few weeks have passed since my trip to the USA and Mike from Moxie International was back in the UK for a whistle-stop tour.  While Mike was staying with us we made a brief trip across the country to …

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Purpose, the true crusade

There’s a funny thing about purpose… which is that it isn’t funny. It’s something that gets talked about a lot but few find it and even fewer double down on living by it.  For me, purpose is an anchor, not …

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Time to go back to the future

Marty McFly and Doc travelled across time to changethe course and direction of Marty’s family and Doc found love. The choices they made shaped the course of their lives and the complexities that arose featured in subsequent films. Happily, everything …

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.

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