Having a brand new video or a piece of great content is an excellent starting point for an effective marketing strategy for that would elevate your brand. But it isn’t enough – in order to reach the widest scope possible, you need to effectively promote your content online.
Why promote online?
Times have changed remarkably. Social media has become the new ‘word of mouth’, and online reviews are thriving. According to research done by BrightLocal, 84% of people will trust an online review as much as they’d trust a personal recommendation from a friend. So online marketing is crucial for a brand new business that wants to attract more customers. Successful online marketing means identifying where your customers hang out online, and then promoting your most precious content there. But how do you find out where exactly you need to invest?
Ask your customers first
This may sound simple but it’s no less effective than spending hours reading through statistics and marketing research papers. You could do this in a number of ways, for example, by sending your customers a short questionnaire about where they spend most of their time online. Don’t forget to add an incentive to get more replies (i.e. 10% off your next purchase or a special secret gift in the post). Like we said before, social media is the new ‘word of mouth’ so it’s important that you ask for your customers’ social media profiles, and more importantly still – that you follow up by adding them and sending a personal message as a thanks. This simple step can also open up a dialogue between you and your customer, make your business feel more human and interactive.
Depending on the type of business that you have, you could find a number of online communities, consisting of people who are interested in the products or services that you offer. Whereas the previous step would help you identify where your existing customers hang out online, this step can help you identify where to cast your rod to catch some new fish. One way that you could go about it is by closely examining what your competitors are doing – where are they promoting their brands? Are they active on any particular review sites? Have they got any topics on Reddit or LinkedIn groups? Look for niche interest groups online and build up a rapport first. This may be enough to promote your business ‘organically’, without the need to plug a specific product or service.
Build your own community
If the horse won’t come to water, bring the water to him. Building your own community can be excellent for customer engagement – both from existing and new customers. Although it may seem like a time-consuming task, the benefits are certainly worth it. You could start by providing your customer with regular new content (a blog, a vlog or a YouTube channel). We all crave for genuine connection, and your customers are no different. They want to see and engage with the person behind a business, the brains behind the brand, so you could provide your own take on topics that would interest and engage them. If you’re thinking of starting a blog, read our previous blog posts for tips on how to utilise a blog .
Charity goes a long way, too – what causes are you passionate about? What causes are important to your business? You can raise awareness and build online communities by getting involved in a good cause, like running a marathon to fundraise for a charity, or setting up a sponsorship for a particular cause. Have a look at our clients Win Win Property Buyers who share their passion for supporting a dog shelter charity, Hope Rescue. Communities aside, this can also be a tremendously rewarding experience.
For more ideas on how to reach your customers online, contact our team of expert designers, web developers and writers at Cre8ion today.