Authentic storytelling avoids PR disasters
So, a royal photo gets published and within a few hours, the internet is ablaze with conspiracy theories. A family photo published of Princess Kate,
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So, a royal photo gets published and within a few hours, the internet is ablaze with conspiracy theories. A family photo published of Princess Kate,
Pitch-slapping – the most insightful term I have come across describing a LinkedIn DM for about 20 years! For the record, DM’ing people can be
Funny how taking time out is necessary when you want to change the world. Most people take time as an annual leave block but for
What is catastrophising? It’s fast-forwarding to the worst possible outcome regardless of facts, process, or evidence. The very opposite of positive thinking. I’m not talking
Purpose vs pleasure. Is it possible to have both at the same time? It’s a challenging question as purpose is often pursued at the expense
Many of us were packed into the cinema to watch Avengers End Game, back in April 2019. It represented a journey of some 8 years
We all have the power to choose. Some call it free will. We dictate how we are going to live our lives. Circumstances will always
2024 is seeing a growing enthusiasm for the murder mystery, bringing a whole new meaning to Netflix and Chill. Fool Me Once with Michelle Keagan
Many things that some people seem to pull off effortlessly are a lot harder than you might think. Nothing that is a real help to
2024 has started and with it, a familiar seasonal intention to build new habits into our daily lives. New Year’s resolutions, for me, are usually
We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.
Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.
When you tell the right story, you will get the right enquiry. To be unique in the marketplace, the product or service needs to be good but the real strategy lies in a clear story. Contact us today to start writing yours.
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