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Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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An increase in pace requires thinking space!

It’s been nearly a week since our incredible trip to Hungary with the Hungarian British Business Alliance, making connections between Hungarian and UK companies. If you do not know about the Hungarian British Business Alliance (HBBA), we would recommend finding out more about them! An independent organisation, they were founded ...

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The Power of Podcasts

I love asking people what their favourite podcast is and I get a real variety of responses. Either they don’t listen to any podcasts, or they instantly mention an episode that stands out.  Steven Bartlett, The Diary Of A CEO, ...

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The never-ending opportunity of always open

Open 9-5, Monday to Friday, is something we are all familiar with. Then there’s boundaries, balance and focus… we’ve read the books and applied the principles. Only, have we missed the actual power of what it means to be “open”? ...

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Modelling Generational Entrepreneurship

Hitting the half century is a big milestone for many and it forces a period of reflection for me. What is my greatest achievement in the past fifty years as I celebrate my birthday? Quite simply, raising a family.   At the ...

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Marketing, Sales, Leads and ROI 

Marketing often gets confused with sales when there is a lack of understanding around their correct definition. For this reason, expectations of ROI (return on investment) from a sales and marketing spend can be way out. Imagine trebling your website ...

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Authentic storytelling avoids PR disasters 

So, a royal photo gets published and within a few hours, the internet is ablaze with conspiracy theories.  A family photo published of Princess Kate, flanked by the royal brood, seemed innocent enough to the untrained eye as an answer ...

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Don’t worry about me pitch-slapping you 

Pitch-slapping – the most insightful term I have come across describing a LinkedIn DM for about 20 years!   For the record, DM’ing people can be a good thing. However, there is an insatiable collective of hustlers (somewhere out there) looking ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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