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Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Tracing is cheating

We’ve all seen it, all had it, all wondered if it’s worth it. I’m talking about plagiarism.  I used to get really frustrated when people took my hard researched, experienced material and the crafted frameworks that I had spent years building, then changed a few words and passed it off ...

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Marketing, Sales, Leads and ROI 

Marketing often gets confused with sales when there is a lack of understanding around their correct definition. For this reason, expectations of ROI (return on investment) from a sales and marketing spend can be way out. Imagine trebling your website ...

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Authentic storytelling avoids PR disasters 

So, a royal photo gets published and within a few hours, the internet is ablaze with conspiracy theories.  A family photo published of Princess Kate, flanked by the royal brood, seemed innocent enough to the untrained eye as an answer ...

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Don’t worry about me pitch-slapping you 

Pitch-slapping – the most insightful term I have come across describing a LinkedIn DM for about 20 years!   For the record, DM’ing people can be a good thing. However, there is an insatiable collective of hustlers (somewhere out there) looking ...

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The quest for rest and purposeful choices.

Funny how taking time out is necessary when you want to change the world. Most people take time as an annual leave block but for a business owner or entrepreneur taking time out in this way can be a little ...

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The Sky’s Not Falling Down

What is catastrophising? It’s fast-forwarding to the worst possible outcome regardless of facts, process, or evidence. The very opposite of positive thinking. I’m not talking about taking risks, at times we have all taken risks and worried if those risks ...

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When purpose makes pleasure guilt-free.

Purpose vs pleasure. Is it possible to have both at the same time?  It’s a challenging question as purpose is often pursued at the expense of pleasure (running a marathon for a worthy cause for example) and then purpose is ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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