Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Creating Momentum: Riding the Wave of Success

The Wave Method Success in business is like surfing—you need to build momentum, ride the waves, and stay balanced to keep moving forward. Just as a surfer reads the ocean and positions themselves to catch the perfect wave, entrepreneurs must recognize opportunities, adapt, and execute strategies to achieve success. I’ve ...

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Picking sides? Choose love. 

We have just had an election where we were told to pick sides and the winners would unite the country like never before. Three weeks on and we are more divided than ever.  When we pick a side we assume ...

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Sales solutions – Be open to closing better

Marketing strategies exist to make sales easier but you still need someone to “close”. Although marketing brings people to the door you have to develop your team to learn how to close deals. This can be challenging as often people ...

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Scaling with purpose 

Growing your business isn’t easy. You’ll need high levels of commitment as well as great communication to ensure that you continue to progress to your end goal.  It might seem counter-intuitive, but moving forward should involve putting the brake on ...

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The Process of Progress

Talking about the long game helps us to focus on the process we have to follow to achieve our desired result. However, if our base-level assumptions are wrong then we will be expecting unrealistic results. Think of brand and marketing ...

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Long-term thinking

In entrepreneurial circles, the long game isn’t talked about enough. As young people and young companies start, they need to be thinking about the long game, but it is often overlooked. Hustle culture is alive and (un)well. Over the years ...

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How politics has a branding issue

I remember 1995 when Britpop was an emergent force mixed up with a fresh approach to politics. The young minds of the time believed that the country was on the cusp of something special. Then, only a few years later, ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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