Top 3 Small Business and Start-up Marketing Trends for 2017

Great results in business depend on wise investments. If you’re running a start-up then you need to be particularly careful about where to spend your time and money. Making the right investment in terms of a new marketing strategy could boost your sales and brand recognition. But it’s important to do your research before making your next marketing move. But it can be tricky to know where to start. To help you, we’ve compiled this short list of three simple tips that you should bear in mind when thinking about your marketing growth strategy.

Be mobile-centric

It’s no secret that people tend to use mobile devices a lot more than laptops to look for products and services online. The Statistics Portal Statista predicts that in 2018, there will be 46.4 million smartphone users in the UK. This means that your business could be missing out if your website is not yet mobile-compatible. If you’re thinking of investing more time and resources to seriously boost the experience for your mobile users, read our previous blog post on the topic to see what you could expect from the process.

Refresh your email marketing

Email has been around for a while, but successful marketing experts agree that email is far from being an ‘old school’ platform when it comes to promoting your brand. Recent U.S. statistics from E-marketer reveal that email is, in fact, one of the driving mediums for customer engagement and retention (82%). However, many businesses don’t use email to its full potential and end up sending too many sales pitches that make their customers chuck the well-crafted emails straight into their spam folder. What can you do to avoid this?

When planning your email marketing strategy for the year ahead, ask yourself these three simple questions about each email that you’re planning to send. Is the email relevant to my customers? Does it provide them with valuable and helpful information? And for best results, incorporate your email plan with your overall marketing strategy, posting about similar topics on your website/blog and social media channels every time you send out an email.

Think video

We live in a time when we are so overloaded with text that our brains are able to focus much better on visual information by watching an engaging video instead of reading a sales pitch. Research shows that having a video on the main landing page of your website can boost conversion rates by a staggering 86%. And with social media sites like Instagram now letting their users post 60-second videos, this medium is more relevant than ever. The good news is that you don’t need to break the bank to create stunning marketing videos – take a look at our simple tips from a previous blog post to help you.

If you’re ready to turn around your marketing strategy or create a brand new look for your business, get in touch with us today to see how Cre8ion can help.

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