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Give your message momentum.

3 Online Marketing Tactics for Start-ups on a Budget

Do you feel stuck in how to market your business? Is your marketing strategy falling short of your expectations? As you embark on the venture of launching your own business, you’re bound to face challenges, especially when it comes to marketing what you’ve created. To help you, we’ve devised three simple marketing tactics that any start-up can utilise without breaking the bank.

Use social media wisely

Social media can be a brilliant tool for a start-up: it’s usually free to use (unless you’re paying for special features and ad space) and it can help you build, interact with and attract an audience. But with so many social media channels to choose from, it can seem daunting to promote your brand on all of them. You may also be saying that you don’t have the time to use social media. The good news is that you don’t need to dedicate a lot of time to it, and you don’t need to use channels that you’re unfamiliar with.

Just pick one social media channel that you’re most confident with and spend just 15 minutes a day interacting with your customers and posting meaningful content that would add value to their lives. If your preferred channel is Instagram, read our story and find out how to maximise your exposure on Instagram in 5 simple steps. Don’t be afraid of confrontation either – if you receive a bad review, this is the perfect opportunity to showcase your customer service skills. Be gracious and admit your mistakes – people love to see authenticity behind a brand.

Optimise your website for conversion

Your website is often the first thing that your potential customers will see. But it’s much more than just a face of your company. As well as looking beautiful and accessible, your website needs to guide your customer through their journey. Ask yourself: what do I want my customers to do when they land on my main page? Where do I want them to click, what’s the most important message that I want them to see? Here’s a few simple website hacks that make a big difference to get you started.

It may also be worth thinking of some incentives that you can offer your potential customers, if they sign up to your mailing list. Think whitepapers, e-books or short guides that solve a problem for your customer.

It’s equally important that you measure your web traffic, to see what areas of your website are working well, and what areas need improvement. If you haven’t measured your web traffic before, try the Google Analytics tool as a starting point.

Content is still king

The best types of marketing campaigns create an ongoing conversation with your customer. They’re not too pushy or ‘in-your-face’. Content marketing means offering your customer something more than just a product or a service. It involves market research to identify who your customers are and what they like and dislike, in order to become their best friend. Once you get friendly, you’ll know how to engage with them, and you can start promoting your services, using customer-centred content.

Once you have some ideas for what type of content your customers may appreciate, you can start thinking about how you’ll present it. A weekly newsletter, a blog post, a video, an infographic or a beautifully-designed brochure… For best results, use a variety of media, ensuring that each piece you create revolves around your USP and targets a very specific type of customer. Once you have your content, you can start creating a marketing strategy on how to promote it online.

If you’re not sure how best to promote your content online, we can help you. Our team of writers, developers and designers can build valuable content, complete with stunning visuals, and a completely personalised marketing strategy that meets the needs of your customer. Get in touch with us today to see how we can help your business thrive.

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