Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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How politics has a branding issue

I remember 1995 when Britpop was an emergent force mixed up with a fresh approach to politics. The young minds of the time believed that the country was on the cusp of something special. Then, only a few years later, with Weapons of Mass Destruction and the endless bombing of ...

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Finding Your Rhythm for 2023

This year’s Christmas went on record as the lowest key (a bottom C) ever as illness hit our home like freak weather, keeping us all under house arrest. My wife stayed in bed for five days, crawling out to cook ...

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The word to build your business around

P U R S U E: Continue or proceed along (a path or route) We all want 2023 to be bigger and better than last year. We all want to smash our goals and celebrate massive success. That is absolutely ...

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Predictions for what’s up ahead in 2023

The year is coming to a close and it feels like the last part of a very uncomfortable trilogy. 2020, 2021 and 2022 have been far from ideal as starters, and as we move into the main course of the ...

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Uncomfortable truths behind the pursuit of purpose

Way back in 2001 I made the decision to walk from a career focussed on creating a life of escape and partying. That year was a seminal moment, and by August 24th, 2001 I got married to someone who I ...

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The swift rise of authority led marketing

Concorde was a game changer. Travelling at the speed of sound was a phenomenal achievement long celebrated, along with the Anglo French connection. The challenge both airlines (British Airways and Air France) had was that the technology didn’t advance. After ...

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Countdown to Success

This week Olly Reid and myself had the opportunity to share at our regular Hum4ns Talks which we hold on the third Monday of every month at The Square Club in Bristol. We have just recently hit our one year ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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