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Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

Blog

When the brand guy is the fall guy 

The Fall Guy is the latest offering from Ryan Gosling and Emily Blunt, loosely based on the 80’s TV Show by the same name that started the careers of Lee Majors and Heather Thomas.  The original TV Show saw a Hollywood stuntman moonlighting as a bounty hunter. The movie sets ...

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Why it’s so important to be able to read a room

I recently spoke at an event run by @Robin Waite of Stroudfest where the room was full and the content was exceptional. I was the last speaker on (didn’t quite make the headline slot) and I wanted to leave everyone ...

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The Power Of Switching Off To Get You Switched On

Finally, after what seemed like an eternity, we have our Broadband back. We moved 5 weeks ago and not having wi-fi was troublesome, then to top it all off, our phones could barely get 3G, let alone 4G. First world ...

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Difficult calls (Or “The Five ‘Big Call’ Rules”)

For me, the recent funeral of our late monarch brought leadership into sharp focus as well as the kind of legacy we are each going to leave with our own lives. Leading well and leaving the right kind of legacy ...

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The curious case of going from one to many…  

A curious question that rocked my world came during the pandemic from my good friend and now my business partner, Olly Reid. He asked me, ‘Are you a business owner or an entrepreneur?’   Now, at the time, HUM4NS wasn’t even ...

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Why a brand is more than a uniform

Written by Clare Irwin I saw a flurry of friends’ Facebook posts this week showing their beaming children in pristine, new school uniforms ready to embark on a new term. It made me smile and I thought back to the ...

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How rebranding your business is like moving home.

We are in! I want to celebrate, but at the same time I feel uncomfortable. As a wise man once said, “it’s easier to obtain than maintain”. Now we’re on the journey of having to build a new life in ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

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