Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

Uncategorized

How politics has a branding issue

I remember 1995 when Britpop was an emergent force mixed up with a fresh approach to politics. The young minds of the time believed that the country was on the cusp of something special. Then, only a few years later, with Weapons of Mass Destruction and the endless bombing of ...

Read More

The curious case of going from one to many…  

A curious question that rocked my world came during the pandemic from my good friend and now my business partner, Olly Reid. He asked me, ‘Are you a business owner or an entrepreneur?’   Now, at the time, HUM4NS wasn’t even ...

Read More

Why a brand is more than a uniform

Written by Clare Irwin I saw a flurry of friends’ Facebook posts this week showing their beaming children in pristine, new school uniforms ready to embark on a new term. It made me smile and I thought back to the ...

Read More

How rebranding your business is like moving home.

We are in! I want to celebrate, but at the same time I feel uncomfortable. As a wise man once said, “it’s easier to obtain than maintain”. Now we’re on the journey of having to build a new life in ...

Read More

When it feels you are walking alone after defeat.

As many people know, I’m a Liverpool fan. Unfortunately, this week I’m getting used to our first loss in 2022 to the second most successful club in England, and ouch, it hurts. The inevitable rollercoaster of Tweets gathers momentum of ...

Read More

Finding Buried Treasure

We’re moving house next week and it doesn’t feel at all real. We’ve spent the past three weeks joyfully throwing things out, clearing out cupboards and drawers (not so joyfully) and generally tidying up. Most of our possessions are now ...

Read More

Creating alignment for your assignment is at the heart of the matter.

There is a saying that appears in the Bible that has always stuck with me because it’s such a clear indication of someone living a life of conviction, to the extent that they were willing to die for it. It’s ...

Read More

Sign Up

Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.