Invaluable
Insights

Give your message momentum.

Invaluable
Insights

Give your message momentum.

Blog - Weekly Insights for Purposeful Business

Never miss a trick with the weekly Cre8ion blog – keeping you in the flow

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Sales solutions – Be open to closing better

Marketing strategies exist to make sales easier but you still need someone to “close”. Although marketing brings people to the door you have to develop your team to learn how to close deals. This can be challenging as often people shy away from wanting to close deals as they see ...

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The Year of Jubilee

Next weekend is going to be fun. Move aside all naysayers and cynics, it’s time to celebrate the extraordinary life of our Queen and her equally extraordinary, if somewhat beleaguered, brand. I am, of course, talking about our sovereign, Elizabeth ...

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The power of the squad

One of my favourite things (you may know this already) is my football club, Liverpool FC. I have invested much of my time and my treasure into it and, in exchange, it’s given me countless leadership lessons. This season’s lesson ...

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Purpose is the power to re-energise

Purpose is powerful. When the going gets tough, simply being able to lock into why you started in the first place helps you to get through. You’ve heard me say it before, I even wrote a book on it. Crisis ...

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How taking a moment can create REAL momentum

I’ve written hundreds of blogs of the years, and helped thousands of people gain clarity, and finally, after a long time of asking, it is here. I’ve managed to get our HeartSet Course down on video! I don’t want to ...

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The changing narrative of free speech

Elon Musk now owns Twitter. $44 billion dollars. Some are delighted and some are going into melt down. Funny thing is though, from elections to vaccination, Twitter has had an opinion and edited, deleted and cancelled out anyone who was ...

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The cost of alcohol mixed with entrepreneurship was a price too high for me to pay

With inflation on the rise, so is the pressure on many families. There’s a temptation at times like these for us entrepreneurs to hide at the bottom of a glass. My encouragement to you today is to ignore it and ...

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Our posts are written by our CEO Darrell Irwin and provide valuable insights gleaned over years of brand and marketing experience. Sign up below to be sure you don't miss out on future posts!

We build brands that inspire belief and create belonging, to become the best in their sector and go beyond expectations.

Our process all starts with the Purpose Playbook, a workshop that will get to the core of your value proposition and clarify how you can connect with customers.